In this episode of printconnect, Jeff Wettersten, VP Packaging at Keypoint Intelligence, joins us to explore the forces driving packaging’s explosive growth. From mega-trends and market shifts to unmet buyer needs and success stories, Jeff unpacks where the opportunities lie — and what print businesses must do now to stay relevant in the decade ahead.

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Keypoint Intelligence - Labels & Packaging

Takeaways

• Packaging is becoming a dominant force in the print industry.
• There is a significant shift towards high graphics print in packaging.
• Challenges in packaging include design skills and converting capabilities.
• E-commerce is reshaping consumer buying behaviors and packaging needs.
• Sustainability is increasingly important but not the top priority for consumers.
• Business transformation is essential for adapting to market changes.
• Digital printing offers flexibility and efficiency in production.
• Service models and technology will drive future growth in packaging.
• Understanding consumer needs is crucial for brand success.
• The packaging market is currently oversupplied, requiring strategic participation.

Chapters

00:00
The Shift Towards Packaging in Print

02:00
Challenges and Opportunities in Packaging

05:26
Market Dynamics and Competitive Landscape

09:30
E-commerce and Sustainability Disruptions

09:45
Business Transformation in Packaging

12:04
The Role of Digital Printing

14:21
Consumer Insights and Market Needs

15:01
Future Trends and Growth Opportunities

18:13
Navigating the Packaging Landscape