In this episode of printconnect, we sit down with Josh Carruth, Senior Vice President of Association at PRINTING United Alliance. We explore the role of the Alliance, who it serves, and the wide-ranging resources it provides — from education and training to research, events, and industry standards.

Josh explains how PRINTING United Alliance helps businesses navigate a rapidly evolving landscape, and highlights where both US-based and international organisations can benefit. We also dive into initiatives such as iLEARNING+, G7®, industry research, and community building, plus the vital role of the PRINTING United Expo in bringing the industry together.

Key Takeaways from this Episode

• PRINTING United Alliance was built on convergence — bringing together formerly fragmented trade associations (SGIA, PIA, Idealliance, and Napco Media) under one roof to better represent and support the industry.
• Mission-driven focus: creating and maintaining a healthy ecosystem for print through advocacy, regulatory work, workforce development, and practical member resources.
• Membership is broad — spanning printers, OEMs, suppliers, distributors, consultants, media, and even students and educational institutions.
• Legislative and regulatory advocacy matters — the Alliance helps defend against potentially damaging laws (e.g. pigment bans, ink restrictions) that could reshape the industry overnight.
• Workforce development is critical — the print industry is “aging out,” and PRINTING United Alliance is investing in education, competitions, and onboarding tools to prepare the next generation.
• Tangible member benefits include iLEARNING+ courses, G7®/G7+ certification, research reports, wages & benefits studies, and access to expert guidance on sustainability, EHS, and compliance.
• Community and connection: from peer groups and online directories to the flagship PRINTING United Expo, members gain opportunities to network, learn, and showcase their capabilities.
• Global relevance: while US-focused, resources like iLEARNING+ and research have strong value for international organisations.
• Looking ahead: the Alliance is growing membership, expanding resources, and making its presence felt at events, with the PRINTING United Expo in Orlando as a major highlight.