Go offline with the Player FM app!
PRs’ Growth Opportunity in AI Search & how to get started
Manage episode 496628055 series 2419580
Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started.
This is your practical introduction to PR and AI Search strategy.
In this episode I interview Celia Harding, the founder of LEOPRD, the world’s first sole PR and AI Search visibility agency.
After two decades in PR working with global giants like Google, Diageo and Mastercard to underground festivals and upstart founders, Celia spotted a shift every agency is still sleeping on: Large language models (LLMs) are quietly deciding who gets seen, heard and trusted. they don’t read ads. They read earned media. Celia jumped on this opportunity at the beginning of the year and hasn’t looked back and she joins the PR Resolution Podcast to share her learnings so far, how to talk to clients, how to adapt your strategy and what tools you need.
This episode is full of tips you can take straight into meetings on Monday.
Research referenced: https://www.leoprd.io/post/leo-report-2025-reputation-to-revenue-building-trust-authority-and-visibility-in-and-ai-era
Special Guest: Celia Harding.
55 episodes
Manage episode 496628055 series 2419580
Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started.
This is your practical introduction to PR and AI Search strategy.
In this episode I interview Celia Harding, the founder of LEOPRD, the world’s first sole PR and AI Search visibility agency.
After two decades in PR working with global giants like Google, Diageo and Mastercard to underground festivals and upstart founders, Celia spotted a shift every agency is still sleeping on: Large language models (LLMs) are quietly deciding who gets seen, heard and trusted. they don’t read ads. They read earned media. Celia jumped on this opportunity at the beginning of the year and hasn’t looked back and she joins the PR Resolution Podcast to share her learnings so far, how to talk to clients, how to adapt your strategy and what tools you need.
This episode is full of tips you can take straight into meetings on Monday.
Research referenced: https://www.leoprd.io/post/leo-report-2025-reputation-to-revenue-building-trust-authority-and-visibility-in-and-ai-era
Special Guest: Celia Harding.
55 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.