Best Pr Measurement Podcasts (2025)

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Psychology Hacks for Better Marketing with Richard Shotton 32:05

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9h ago32:05

32:05

Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisi…

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How earned media is fueling PR’s resurgence in the generative AI search era 55:12

2d ago55:12

55:12

Send us a text In this episode, Matt Dzugan joins host Jason Mudd to discuss how PR pros can use data, AI, and smarter tools to improve media outreach. Tune in to learn more! Our Guest: Our episode guest is Matt Dzugan, senior director of data at Muck Rack. As a software engineer, he contributes to building tools that help journalists and PR profes…

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ReThink Revealed - Ep.5. The Data Deep Dive: Productivity Lessons from the Numbers - James 23:24

3d ago23:24

23:24

Send us a text James Bolle, Rethink Productivity's Head of Insight Development, reveals how businesses can transform raw productivity data into meaningful insights that drive tangible improvements. His career-spanning mission has focused on helping organisations make better decisions through data analysis, quality processes, and contextualisation. …

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Digital PR Strategies That Actually Work with Vince Nero 33:43

7d ago33:43

33:43

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero …

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How PR supports B2B sales with Daniel Mendez 36:20

8d ago36:20

36:20

Send us a text In this episode, Daniel Mendez joins host Jason Mudd to discuss how PR drives B2B marketing and sales success. Tune in to learn more! Our Guest: Daniel Méndez Aróstica is the founder of #CommsJobs, a volunteer-driven platform that connects PR and communications professionals with job opportunities and each other. Five things you’ll l…

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Creating Psychological Safety Through HR Leadership 42:28

8d ago42:28

42:28

Psychological safety is often discussed but rarely understood as a performance driver. Too often, it’s treated like a value statement or one-time training session. In this episode, Dr. Bill Howatt joins Karina Young to discuss why that approach falls short and what needs to be done to make psychological safety measurable. Bill, Chief Mental Health …

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Rethinking Retail: What If We Challenged Everything? 12:42

12d ago12:42

12:42

Send us a text Simon Hedaux from Rethink Productivity provided NotebookLM with his thoughts on the dynamic world of retail productivity, challenging traditional assumptions to uncover hidden costs and untapped opportunities in modern retail operations. Retail businesses face a productivity paradox where despite working harder and implementing effic…

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Launching the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication 29:46

12d ago29:46

29:46

Dean Battinto Batts and Professor Julia Wallace from Arizona State University join us to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Knight Center for the Future of News focuses on creating sustainable models and innovative practices for the journ…

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Schedule Smarter, Not Harder: How to Transform Your Workforce Management 23:02

19d ago23:02

23:02

Send us a text Matthew Haywood, Owner of WFM Consulting, a seasoned retail expert with over 25 years of experience, shares his framework for effective workforce management through seven essential pillars. He dispels common myths about auto-scheduling while providing practical insights into achieving the elusive "right people, right place, right tim…

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Making the Most of Sponsoring, Organizing and Attending Fintech Events with Nikolay Sabev | Fintech Growth Strategist 40:41

23d ago40:41

40:41

Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nik…

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SEO Sales Funnels: Beyond Keywords with Nina Clapperton 31:01

22d ago31:01

31:01

Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her…

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High Performance, Low Engagement: An Overlooked Business Risk 41:15

24d ago41:15

41:15

High performers are often seen as the ones you don’t have to worry about. But behind consistent output and quiet competence, there can be early signs of burnout and disengagement. In this episode, Melanie Naranjo joins Karina Young to challenge how companies define top talent and why performance without support leads to retention risk. Melanie, Chi…

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PRs’ Growth Opportunity in AI Search & how to get started 37:25

25d ago37:25

37:25

Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started. This is your practical introduction to PR and AI Search s…

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Footfall Insights July 2025 11:33

28d ago11:33

11:33

Send us a text Diane Wehrle CEO at Rendle Intelligence and Insights joins Simon for their monthly chat about footfall trends. The UK's summer heatwave has driven an 8.5% decline in high street retail sales compared to last year. This retail slump reflects a combination of weather impacts, calendar effects, and persistent economic headwinds affectin…

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Smart Content Distribution Strategies with Ross Simmonds 26:24

29d ago26:24

26:24

Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why …

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Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark 38:57

30d ago38:57

38:57

Send us a text In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices. Tune in to learn more! Our Guest: Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach a…

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The Productivity Puzzle: Navigating Retail's Toughest Challenges 40:48

1M ago40:48

40:48

Send us a text Retail businesses face a productivity paradox where despite working harder and implementing efficiency measures, many find themselves "sprinting to stand still" as costs rise and operations grow more complex. Simon Hedaux from Rethink Productivity provided NotebookLM with his thoughts and insights into navigating this challenging lan…

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Flex Your Email Marketing Superpowers with Jessica Best 40:49

1M ago40:49

40:49

Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent ove…

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Measuring the Impact of L&D with Kevin Yates 42:07

1M ago42:07

42:07

Workplace performance isn’t just L&D’s responsibility; it belongs to the whole company. And yet, many HR and learning teams still treat training as a standalone solution. In this episode, Kevin Yates joins Karina Young to reframe how we think about impact, and why the question isn’t just “Did people complete the program?” but “Did anything change a…

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The Power of Micro-Feedback: How HappyOrNot Transforms Customer Experience 28:43

1M ago28:43

28:43

Send us a text Tim Waterton, CRO at HappyOrNot, shares how their iconic smiley face terminals pioneered the micro-feedback approach that has collected over 2 billion pieces of customer feedback across 4,000 brands in 100+ countries. Their in-the-moment data collection method delivers higher response rates and more actionable insights than tradition…

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Public Relations Is Alive and Kicking 23:08

1M ago23:08

23:08

Abbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team. They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business. Abbie shares her journey from journal…

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Customer-Led Growth Strategy Tips with Georgiana Laudi 36:04

1M ago36:04

36:04

What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofch…

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The dirty truth about ‘guaranteed media coverage’ 25:44

1M ago25:44

25:44

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms. Tune in to learn more! Five things you’ll learn from this episode: 1. What “guaranteed media coverage” really means — and why it’s rarely earned 2. The differences between earned, …

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ReThink Revealed - Ep4. Measure What Matters: The Techniques Powering ReThink’s Insights - Ed 26:47

2M ago26:47

26:47

Send us a text Productivity specialist Ed unveils the science behind different types of studies that transform raw data into powerful insights for businesses seeking to optimise their operations. • Activity studies break processes into elemental detail, identifying best practices and opportunities for simplification • Efficiency studies use rated a…

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Insider PR Strategies for Small Businesses with Nancy Marshall 35:55

2M ago35:55

35:55

Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporte…

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How to Design a Boardroom-Worthy Performance Strategy 37:02

2M ago37:02

37:02

Even though people are at the heart of business outcomes, HR leaders still struggle to be seen as essential voices at the executive table. In this episode, Karina Young, VP of People at 15Five, sits down with Jeff Smith, Chief Product and Marketing Officer at 15Five, to talk about how to show up in the boardroom with clarity and confidence. Jeff sh…

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Footfall Insights June 2025 12:20

2M ago12:20

12:20

Send us a text Diane Wehrle CEO at Rendle Intelligence and Insights joins Simon for their monthly chat about footfall trends. The retail landscape continues to face challenges as May's data reveals decreased footfall and consumer spending across most sectors, with fashion retail experiencing a particularly steep decline of 3.6% year-on-year. • High…

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Internal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki Little 25:38

2M ago25:38

25:38

Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these. Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience. Nikki shares tacti…

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What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers | Scott Henderson & Rosa McGoldrick, Marketing Leaders, Galileo 47:51

2M ago47:51

47:51

Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, …

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Measurement Marketing Framework Secrets with Jeff Sauer 32:19

2M ago32:19

32:19

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and r…

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The evolution of remote work with HireMyMom’s Lesley Pyle 26:22

2M ago26:22

26:22

Send us a text In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce Tune in to learn more! Our Guest: Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2…

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Why Playing the Villain in Marketing Actually Works with Brian Massey 35:30

2M ago35:30

35:30

What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful an…

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Equipping Managers Without Overwhelming HR with Yen Tan & Morgan Webb 42:32

2M ago42:32

42:32

HR leaders are feeling the squeeze. With limited resources and growing pressure to improve engagement, performance, and retention, many are tasked with building manager support systems from scratch, often without the time or tools to do it effectively. In this episode, Morgan Webb, Senior Strategic Advisor at 15Five, and Yen Tan, Evangelist, Expans…

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Key Retail Trends 2025 13:41

2M ago13:41

13:41

Send us a text Sue and Simon explore key retail trends reshaping operations: loyalty-based deep discounts, data-driven opening hours optimization, and the challenges of tech fragmentation for managers. Each trend reveals how retailers are balancing cost pressures with customer experience in an increasingly complex operational landscape. • Loyalty p…

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GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso 34:31

2M ago34:31

34:31

For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University…

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Media intelligence and PR measurement with Meltwater’s Chris Hackney 32:59

2M ago32:59

32:59

Send us a text In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage. Tune in to learn more! Our Guest: Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR techn…

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ReThink Revealed - Ep3. Planning the Ultimate Work Study - Gail 17:25

2M ago17:25

17:25

Send us a text Gail, Rethink's Project Coordination Manager, reveals the secrets behind planning and delivering successful productivity projects across diverse industries and time zones. • Communication, proven planning processes, and a professional team of work-study engineers are Gail's "secret weapons" for keeping projects on track • Project set…

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Why You Should Act Now to Help Save Public Media with Alice Ferris 24:51

3M ago24:51

24:51

There is an urgent threat facing public media in the United States: a proposed federal budget cut that would not only threaten its future, but also "claw back" funding that's already been awarded to public television and radio stations across the country. Read the transcript and notes for this episode on our website. Adrian McIntyre opens with a pe…

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The LinkedIn Content Strategy That Actually Works with Joe McKay 30:15

3M ago30:15

30:15

LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solop…