Best Pr Measurement Podcasts (2025)

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The Deal is Just the Start: How to Turn Sponsorship into Strategy 22:08

Play Pause

14h ago22:08

22:08

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaning…

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PR in the Age of Scarcity: How to Build Trust and Earn Real Attention 22:07

17h ago22:07

22:07

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline. Lana breaks down how the media landscape is shifting in real time and what brands an…

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Attention is Easy, Community is Earned 22:49

1h ago22:49

22:49

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows. From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He …

1
Messaging in the AI Era 35:49

9h ago35:49

35:49

The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On…

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FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes 24:27

1d ago24:27

24:27

What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman — digital strategist and LinkedIn Learning instructor — pressed pause on the churn to make room for curiosity, quality, and quiet. He’s not quitting; he’s recalibrating: publishing less often, thinking more deeply, and reminding u…

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FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes 24:27

23h ago24:27

24:27

What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman — digital strategist and LinkedIn Learning instructor — pressed pause on the churn to make room for curiosity, quality, and quiet. He’s not quitting; he’s recalibrating: publishing less often, thinking more deeply, and reminding u…

1
How to Measure Brand Awareness, Trust, and Reputation 19:39

2d ago19:39

19:39

In a collapsed-funnel world, “action-oriented” isn’t a button—it’s a byproduct of trust. Today, Gini Dietrich digs into how reputation becomes rank (and revenue), the metrics that prove it, and a simple PESO Model© sequence to lower your cost to convert. Share this episode with a friend, exec, or client who’s stuck debating brand vs. performance.…

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ALP 287: Do agency mission and values statements matter? And is yours even accurate? 21:03

3d ago21:03

21:03

In this episode, inspired by a newsletter from David C. Baker, Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values. They emphasize that many agencies publish values that are either not reflective of their true operations or are overly broad and similar to others. The hosts stress the importance …

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MUVERA and the future of backlinks | Egor Golovin from Serpzilla 52:53

3d ago52:53

52:53

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla. Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw vo…

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How to Write Short 34:41

7d ago34:41

34:41

The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framewo…

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Why Email Still Works: Privacy, Personalization, and Inbox ROI 21:51

10d ago21:51

21:51

In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerf…

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Handling the “AI Discount” Question from Clients 16:49

10d ago16:49

16:49

AI collapsed drafting time—but clients still buy certainty: accuracy, brand safety, and results. In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era. In this episode, you’ll learn: How to explain “AI speed” without triggering a d…

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Marketing Without Buzzwords: How to Think, Speak, and Measure Smarter 37:54

11d ago37:54

37:54

In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effecti…

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ALP 286: Are you ghosting your own agency? 21:37

11d ago21:37

21:37

In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team. They elaborate on the importance of communication, perception, and flexibility for agency owners. The conversation includes personal anecdotes from both hosts, highlighting the need for frequent touchpoints, setting clear expect…

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Exploring Social Health & Career Growth | The SEO Mindset & Search with Candour Live from Brighton 1:06:29

10d ago1:06:29

1:06:29

Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast. In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health. The episode also features i…

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FIR #486: Measuring Sentiment Won’t Help You Maintain Trust 1:42:51

11d ago1:42:51

1:42:51

Sentiment analysis has become a default metric for communicators. If sentiment is positive, trust must be high. But if your company’s words are diverging from its actions, trust could be eroding while sentiment remains constant. You won’t know until it’s too late. The new metric to consider is “trust velocity.” Neville and Shel unpack it in this mo…

1
FIR #486: Measuring Sentiment Won’t Help You Maintain Trust 1:42:51

11d ago1:42:51

1:42:51

Sentiment analysis has become a default metric for communicators. If sentiment is positive, trust must be high. But if your company’s words are diverging from its actions, trust could be eroding while sentiment remains constant. You won’t know until it’s too late. The new metric to consider is “trust velocity.” Neville and Shel unpack it in this mo…

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Circle of Fellows #121: The Future of Communication: Adapting, Leading, and Aligning 1:00:28

13d ago1:00:28

1:00:28

Communication professionals today face an environment characterized by rapid change, emerging technologies, and evolving workforce expectations. In Circle of Fellows episode 121, “Evolving Roles and Strategic Goals,” a panel of Fellows from the International Association of Business Communicators (IABC) explored how communicators can adapt to emergi…

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How to Pitch the Media 46:55

14d ago46:55

46:55

You've issued the press release, but the reporters aren't calling. The truth is, getting media coverage requires a proactive, tailored media pitch, not just a document on a wire. If you're missing out on detailed press mentions that could be building your brand, this episode is for you! On today’s episode of FiredUp!, we dive into the mechanics of …

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FIR #485: Is It Time to Stop Trying to “Go Viral”? 19:55

16d ago19:55

19:55

Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of “going viral” has been part of the communication playbook for more than a decade. There was never a guaranteed approach to catching this lightning in a bottle, but that didn’t stop marketers and PR practitioners fro…

1
FIR #485: Is It Time to Stop Trying to “Go Viral”? 19:55

16d ago19:55

19:55

Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of “going viral” has been part of the communication playbook for more than a decade. There was never a guaranteed approach to catching this lightning in a bottle, but that didn’t stop marketers and PR practitioners fro…

1
How to Manage Your Brand on the Dead Internet 17:19

17d ago17:19

17:19

The internet isn’t dead—it’s haunted. This week, Gini Dietrich explores the “dead internet” theory and why bots now outnumber humans online, which changes how we plan, measure, and defend our brands. You’ll learn how to replace vanity metrics with human signals, ship proof-of-work content (original data, named experts, receipts), add provenance to …

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Build your brand or get left behind | Yordan Dimitrov | Search with Candour 1:01:08

17d ago1:01:08

1:01:08

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-chan…

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BrightonSEO October 2025 recommendations | Mark Williams-Cook | Search with Candour 41:47

20d ago41:47

41:47

In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference. Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO. W…

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Unlocking The Full Power of HubSpot with Fiona Smith 31:52

22d ago31:52

31:52

Is HubSpot causing more headaches than pipeline? Many startups and scale-ups fall into the trap of improper setup, leading to chaotic workflow creation and a dysfunctional marketing-to-sales handoff. On this episode of FiredUp!, we dive deep with Fiona Smith on how to unlock the full power of HubSpot. Learn the best practices for setting up scalabl…

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How to Prepare for a Bot-Created Crisis 20:41

24d ago20:41

20:41

Synthetic sparks, real fires. Gini Dietrich unpacks how bot-created boycotts inflate “consensus,” jump to real influencers, and turn into costly crises. This episode gives you a practical, hour-one playbook: capture an authenticity snapshot, choose your lane, debunk without oxygen via a single owned explainer, and use paid/shared/earned intentional…

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FIR #484: Is Olivia Brown the Tilly Norwood of PR? 20:58

24d ago20:58

20:58

Hollywood erupted in debate and discourse when a company unveiled a completely AI actress, Tilly Norwood. The public relations industry may be having its own Tilly Norwood moment with the introduction of Olivia Brown, a 100% AI PR agent that will handle all the steps of producing, distributing, and following up on a press release. Is this PR’s futu…

1
FIR #484: Is Olivia Brown the Tilly Norwood of PR? 20:58

24d ago20:58

20:58

Hollywood erupted in debate and discourse when a company unveiled a completely AI actress, Tilly Norwood. The public relations industry may be having its own Tilly Norwood moment with the introduction of Olivia Brown, a 100% AI PR agent that will handle all the steps of producing, distributing, and following up on a press release. Is this PR’s futu…

1
ALP 285: Outbound sales & your agency 19:50

25d ago19:50

19:50

In this episode, Chip and Gini address a listener’s question about the opportunities for growing an agency through outbound sales. They discuss the challenges of outbound sales, particularly in a small agency environment, and highlight the importance of building relationships and a strong brand. Both suggest that agency owners focus on networking a…

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Zero click SEO: What do we do now? | Pablo López 1:09:27

25d ago1:09:27

1:09:27

In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO. They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct tra…

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FIR #483: How Tylenol Handled a High-Profile Falsehood 19:46

28d ago19:46

19:46

Kenvue’s stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in children when taken by mothers during pregnancy. As social channels were flooded with misinformation supporting the evidenceless claim, it’s easy to imagi…

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FIR #483: How Tylenol Handled a High-Profile Falsehood 19:46

28d ago19:46

19:46

Kenvue’s stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in children when taken by mothers during pregnancy. As social channels were flooded with misinformation supporting the evidenceless claim, it’s easy to imagi…

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Changing the Game: The Power of Investing in Women 30:51

29d ago30:51

30:51

When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, an…

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How to Measure Brand Awareness with Alastair Nee 45:31

29d ago45:31

45:31

You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of FiredUp!, we dive into a practical, accessible framework for measuring brand awareness using simple, free proxy metrics. We'll show y…

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Marketing and Communications in France with Josepha Rose 28:15

30d ago28:15

28:15

In this episode we develve into marketing in #France with @Josepha Rose, a talented fractional marketing manager. Josepha talks us through dos and don'ts to be successful on the French market, while also educating us as to some very important nouances!By OutspokenPR

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The Case for a Marketing Operating System 16:12

1M ago16:12

16:12

By Gini Dietrich, Founder of Spin Sucks

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ALP 284: Avoiding your agency’s own AI bubble 18:47

1M ago18:47

18:47

In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses. They reference a recent article from The Atlantic, which highlights a study showing that AI can sometimes decrease efficiency. They caution against overhauling business models based solely on AI’s curre…

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Measure Your Website's Performance for AI Search | Manuel Madeddu 1:10:24

1M ago1:10:24

1:10:24

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance. They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance. Manuel shares his insights on adapting to t…

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The Latest Trends in ABM with Stephanie Quinn 38:31

1M ago38:31

38:31

Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss h…

1M ago17:38

17:38

Generative AI is sliding into the “Trough of Disappointment.” The Atlantic is warning of an AI bubble. And if you’re a CMO chasing disconnected AI pilots without a plan, you could be next. In this episode, Gini Dietrich explains why PESO isn’t just a model—it’s the operating system that prevents AI from becoming another overhyped, underperforming f…

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ALP 283: What to do when your client contact isn’t the problem 22:40

1M ago22:40

22:40

In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team. They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discuss…

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FIR #482: What Will It Take to Stop the Slop? 1:32:24

1M ago1:32:24

1:32:24

We’ve all heard of AI slop by now. “Workslop” is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but lacks real substance. This empty, AI-produced material often creates more work for colleagues, wasting time and hindering productivity. In the longform FIR episode for September, …

1
FIR #482: What Will It Take to Stop the Slop? 1:32:24

1M ago1:32:24

1:32:24

We've all heard of AI slop by now. "Workslop" is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but lacks real substance. This empty, AI-produced material often creates more work for colleagues, wasting time and hindering productivity. In the longform FIR episode for September, …

1
Personas for AI keyword research | Google breaks rank trackers | Search with Candour with Mark Williams-Cook 43:10

1M ago43:10

43:10

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research. Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking. Additionally, t…

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Circle of Fellows #120: Hybrid is Winning. What Does That Mean for Communicators? 1:01:02

1M ago1:01:02

1:01:02

As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that’s reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must al…

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Why GEO is a Team Sport 33:10

1M ago33:10

33:10

As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a team sport. We unpack what geo is, its different citation sources, and how to align your PR, content, and SEO teams to improve your …

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FIR #481: The Em Dash Panic — AI, Writing, and Misguided Assumptions 24:29

1M ago24:29

24:29

In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing process? From the surprisingly heated arguments over the humble em-dash to fresh research on AI’s “stylometric fingerprints,” we explore whether polish…

1
FIR #481: The Em Dash Panic — AI, Writing, and Misguided Assumptions 24:29

1M ago24:29

24:29

In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing process? From the surprisingly heated arguments over the humble em-dash to fresh research on AI’s “stylometric fingerprints,” we explore whether polish…

2M ago14:25

14:25

Ten billion dollars in pharma advertising just got a whole lot less effective. With Trump’s new memo cracking down on DTC ads—TV, social, digital, influencers, even online pharmacies—your pipeline may be at risk. In this episode of the Spin Sucks Podcast, Gini Dietrich explains why disclosure-heavy ads will crush acquisition costs, how competitors …

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ALP 282: Stop providing solutions before understanding your client’s challenges 20:54

2M ago20:54

20:54

In this episode, Chip and Gini discuss the common practice of providing free proposals and baseline ideas to clients. Continue Reading → The post ALP 282: Stop providing solutions before understanding your client’s challenges appeared first on FIR Podcast Network.