Go offline with the Player FM app!
Multi-channel marketing part 2: Measuring paid, earned, shared & owned
Manage episode 220024156 series 2419580
Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.
Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.
In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.
Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.
Listen to the experts view now!
Special Guest: Gini Dietrich.
55 episodes
Manage episode 220024156 series 2419580
Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.
Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.
In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.
Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.
Listen to the experts view now!
Special Guest: Gini Dietrich.
55 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.