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Multi-channel marketing part 2: Measuring paid, earned, shared & owned

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Manage episode 220024156 series 2419580
Content provided by Stella Bayles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stella Bayles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.

Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.

In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Listen to the experts view now!

Special Guest: Gini Dietrich.

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 220024156 series 2419580
Content provided by Stella Bayles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stella Bayles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.

Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.

In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Listen to the experts view now!

Special Guest: Gini Dietrich.

  continue reading

55 episodes

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