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How much influence is left on Insta?

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Manage episode 238717669 series 2419580
Content provided by Stella Bayles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stella Bayles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?

In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.

Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 238717669 series 2419580
Content provided by Stella Bayles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stella Bayles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?

In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.

Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.

  continue reading

56 episodes

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