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How to Talk About Healthcare Like a Human with Lindsey Unterberger

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Manage episode 502720592 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.


Key Takeaways:


- Lindsey's transition from beauty editing to healthcare marketing

- An introduction to ICHRA

- Consumer-focused marketing strategies


Episode Timeline:


1:00 Lindsey's former career as a beauty editor

4:00 Transitioning from beauty to healthcare marketing

8:00 Understanding ICHRA and SureCo

9:20 The role of AI in marketing

10:45 Troubles with AI

12:30 Navigating healthcare terminology

15:30 Common mistakes in healthcare marketing

17:45 Positive things to look for in healthcare

20:45 ICRA gives consumers more choices

23:20 Lindsey's spice thought leadership philosophy


This episode’s guest:

· Lindsey Unterberger on LinkedIn

· Lindsey Unterberger on Instagram

· SureCo's newsletter (talk ICRA to me)

· SucreCo ICHRA 101


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

290 episodes

Artwork
iconShare
 
Manage episode 502720592 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.


Key Takeaways:


- Lindsey's transition from beauty editing to healthcare marketing

- An introduction to ICHRA

- Consumer-focused marketing strategies


Episode Timeline:


1:00 Lindsey's former career as a beauty editor

4:00 Transitioning from beauty to healthcare marketing

8:00 Understanding ICHRA and SureCo

9:20 The role of AI in marketing

10:45 Troubles with AI

12:30 Navigating healthcare terminology

15:30 Common mistakes in healthcare marketing

17:45 Positive things to look for in healthcare

20:45 ICRA gives consumers more choices

23:20 Lindsey's spice thought leadership philosophy


This episode’s guest:

· Lindsey Unterberger on LinkedIn

· Lindsey Unterberger on Instagram

· SureCo's newsletter (talk ICRA to me)

· SucreCo ICHRA 101


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

290 episodes

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