How to Connect Authentically with Fandoms with Kat Jones

PR 360

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13d ago 30:59

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Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.

Key Takeaways:

- Authenticity is crucial in engaging with fandoms

- How improv classes can help with PR

- The evolution of Motiv

Episode Timeline:

1:30 Kat's improv experience

3:45 How can improv experience help in PR?

6:15 Improv helps you understand perspectives

7:00 The importance of being strategic with pitches

9:00 The Motiv story

11:00 Motiv's name change

13:30 Kat's relationship to nerd culture

17:00 Actors who are disingenuous about their fandom

17:45 You have to be transparent with fandoms

18:45 What do other agencies get wrong when working with fan culture

23:20 How to match influencers and brands

26:10 Kat's thought leadership philosophy

This episode’s guest:

• Kat Jones on LinkedIn

• Motiv's wesbite

• MotivPR on Instagram

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