Effective Change Management Strategies And How Agencies Are Evolving With Keith Bowermaster PR 360 podcast

Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

PR 360 »
Effective Change Management Strategies and How Agencies are Evolving with Keith Bowermaster

4d ago 30:28

MP3•Episode home

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.

Key Takeaways:

- An introduction to change management

- How the loss of junior-level employees will affect PR

- Keith's approach to thought leadership

Episode Timeline:

1:30 Keith's love of "Calvin and Hobbes"

4:00 What's happening at Modig Group?

5:45 The growing field of change management

7:45 Creating key messages in change management

9:30 Coca-Cola's AI ad

11:15 Why are agencies focusing on affordable PR

13:45 The rise of smaller agencies

16:15 Why smaller agencies have more skin in the game

18:00 The problems of losing junior-level employees in PR

22:00 Why Tod cringes at some AI talk

22:45 Keith's thought leadership philosophy

This episode’s guest:

• Keith Bowermaster on LinkedIn

• ModigGroup.com

Subscribe and leave a 5-star review:

https://pod.link/1496390646

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

302 episodes

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startups #Crisis Communication #Comm #Communication