The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Increasing AI Visibility Through Earned Media with Muck Rack's Linda Zebian and Matt Dzugan
Manage episode 519031129 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.
Key Takeaways:
- Why earned media is crucial for AI visibility and brand reputation
- Niche outlets are becoming more important in PR strategies
- The future of journalism in the AI era
Episode Timeline:
2:00Muck Rack's new tool: Generative Pulse
4:35 What does Generative Pulse look like for a client?
6:45Generative Pulse helps in a crisis
7:30How has AI changed the PR world and beyond in the past 18 months?
8:30People are using AI for retail purchases
10:22Muck Rack's AI search study insights
12:30Why does AI love learned media?
14:15ChatGPT's initial shortcomings
15:50Strategies for increasing AI visibility
21:00Crisis management with AI Tools
22:40Introduction to AI agents
25:30Building the ultimate agent
28:40The future of journalism and AI
This episode’s guests:
• Muck Rack's free report at GenerativePulse.AI
Hosted on Acast. See acast.com/privacy for more information.
301 episodes
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Manage episode 519031129 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.
Key Takeaways:
- Why earned media is crucial for AI visibility and brand reputation
- Niche outlets are becoming more important in PR strategies
- The future of journalism in the AI era
Episode Timeline:
2:00Muck Rack's new tool: Generative Pulse
4:35 What does Generative Pulse look like for a client?
6:45Generative Pulse helps in a crisis
7:30How has AI changed the PR world and beyond in the past 18 months?
8:30People are using AI for retail purchases
10:22Muck Rack's AI search study insights
12:30Why does AI love learned media?
14:15ChatGPT's initial shortcomings
15:50Strategies for increasing AI visibility
21:00Crisis management with AI Tools
22:40Introduction to AI agents
25:30Building the ultimate agent
28:40The future of journalism and AI
This episode’s guests:
• Muck Rack's free report at GenerativePulse.AI
Hosted on Acast. See acast.com/privacy for more information.
301 episodes
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Similar to PR 360
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
DISQO's podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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