Branding Matters Series: Are Clickbait & Ads Similar?
Manage episode 348949591 series 3155757
We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait.
--- Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support8 episodes