Best Bryenn Alex Podcasts (2025)

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How Pumpkin Spice Can Teach You About Branding 🎃🍂 22:18

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4y ago22:18

22:18

Do you know what food trend is the most pervasive, divisive, and durable in US culture? Starbucks' PSL. Want to know why? Take a listen to what brands can learn from the pumpkin spice phenomenon. --- Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support

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Branding Matters Series: Are Clickbait & Ads Similar? 13:01

4y ago13:01

13:01

We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait. --- Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support…

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Does Psychological Pricing Work? 17:36

4y ago17:36

17:36

Psychological pricing is a pricing strategy that utilizes specific techniques to form a psychological or subconscious impact on consumers to trick consumers into making quick purchases. We've all been a victim of them. Today on the show, I discuss 4 common pricing strategies and give examples of why businesses do and should use them. --- Support th…

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Social Commerce to the 🚀🌙 & Why Brands Should Care 21:50

4+ y ago21:50

21:50

Social commerce is an $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell and want to scale, e-commerce won't cut it anymore. You need to become a digital mall and integrate social experience with an e-commerce strategy. I discuss how to do exactly that. --- Su…

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How Companies Know What You Want Before Googling 10:43

4+ y ago10:43

10:43

There's a big debate, almost conspiracy-esque, about Tech companies listening in on our phones and that's how they know what products we were discussing, without us having to Google them. I speak on why this is happening and what you can do to better protect your privacy. --- Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/supp…

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Facebook threatens to make iOS users pay. 10:37

4+ y ago10:37

10:37

Facebook continues its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app. Mark Zuckerberg's company is using fascinating scare tactics to get users to tol…

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The Rise of Click Bots & Fraud Clicks 16:46

6+ y ago16:46

16:46

Click fraud is up 227% since 2016 and it's only getting worse and more expensive for you. Learn how click bots are affecting your PPC account, why it's happening and the 4 steps you should be taking now to protect yourself and save your money -- hint: Sarah Connor isn't an answer. --- Support this podcast: https://podcasters.spotify.com/pod/show/br…

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Why Branded Bidding is a PPC Must 4:30

6+ y ago4:30

4:30

Why bidding on your brand name is important for your overall PPC strategy and, if you aren't, how you're enabling your competitors to directly steal customers from you. --- Support this podcast: https://podcasters.spotify.com/pod/show/bryenn/support