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Content provided by Dan Tomaszewski of Kaseya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Tomaszewski of Kaseya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Power of Multi-Channel Marketing in MSP Events

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Manage episode 461179821 series 2841129
Content provided by Dan Tomaszewski of Kaseya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Tomaszewski of Kaseya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dan is joined by Marketing Consultant Jenna Chouinard and Account Executive Chelsea Heary, both from Netrio (formerly PCA Technology Group). Jenna and Chelsea discuss the importance of a multi-channel strategy for successful event marketing. The conversation covers how they collaborate to ensure alignment across channels, from content creation to timing. They take us behind the scenes of a recent event, outlining pre-event promotion strategies and how they used various channels to drive engagement. Post-event, they share their follow-up tactics for maintaining momentum and engaging attendees. Wrapping up, they reflect on key lessons learned and offer valuable advice for MSPs planning similar campaigns, emphasizing the need for consistency, flexibility, and strong audience connection.

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 461179821 series 2841129
Content provided by Dan Tomaszewski of Kaseya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Tomaszewski of Kaseya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Dan is joined by Marketing Consultant Jenna Chouinard and Account Executive Chelsea Heary, both from Netrio (formerly PCA Technology Group). Jenna and Chelsea discuss the importance of a multi-channel strategy for successful event marketing. The conversation covers how they collaborate to ensure alignment across channels, from content creation to timing. They take us behind the scenes of a recent event, outlining pre-event promotion strategies and how they used various channels to drive engagement. Post-event, they share their follow-up tactics for maintaining momentum and engaging attendees. Wrapping up, they reflect on key lessons learned and offer valuable advice for MSPs planning similar campaigns, emphasizing the need for consistency, flexibility, and strong audience connection.

  continue reading

87 episodes

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