))
POTENT Ep.4: Explore the Business Opportunities and Peak Consumer Experience to be Found in the Cannabis Community
Manage episode 504192457 series 3687719
Content provided by Nolan Heimann LLP and The LOOK.Legal Pods from Nolan Heimann LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nolan Heimann LLP and The LOOK.Legal Pods from Nolan Heimann LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In Episode 4 of POTENT, hosts Wendy Heimann and Bryan Bergman talk with Maha Haq, a leading cannabis strategist and marketing expert, about the expanding role of cannabis in experiential spaces. From lounges in West Hollywood to events at the Oakland Coliseum, Maha shares how brands are navigating regulation, creating community, and leveraging entertainment platforms like Twitch and Discord to reach consumers in new ways. The episode explores the shifting landscape of cannabis marketing, consumption events, social equity, and the broader movement to integrate cannabis into traditional retail, hospitality, and entertainment environments.
6 episodes
Share
