In this follow-up to Part 1, POTENT hosts Bryan Bergman, Wendy Heimann, and Nick Rosenberg continue their compelling conversation with Adam Spiker of Spiker Rendon Consulting.

This episode dives into the local-level dynamics of cannabis legalization and how communities, regulators, and the entertainment industry can work together to shape a more functional and inclusive cannabis landscape. Adam discusses the roadblocks that still plague California’s regulated market, the power of storytelling to de-stigmatize cannabis, and how immersive experiences and smart coalition-building can help move the needle.

They also discuss:

• Why cities that embrace legalization rarely regret it
• The broken cannabis supply chain—and how it compares to other industries
• Ballot initiatives vs. ordinances: which is more effective?
• How creatives and non-plant-touching businesses can be powerful allies in legalization
• What opportunities still exist for newcomers entering the industry today

If you're a policymaker, creative entrepreneur, cannabis advocate, or just curious about how change actually happens, this episode is a must.

🎙️ Guest: Adam Spiker, Spiker Rendon Consulting
🌐 spikerrendon.com