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Sari Azout from Podcast Magic, TikTok and Netflix’s Audio Bet, And The Real Value Of Video
Manage episode 519373318 series 3529565
We break down TikTok’s podcast network with iHeart, Netflix’s audio push, and whether video is worth the cost, then dig into research on clips, companion podcasts, and the ad shift between radio and on‑demand. Sari Azut joins to show how a screenshot becomes a shareable clip and useful attention data.
• TikTok’s entry into podcasting and censorship concerns
• iHeart’s finances, radio softness, and podcast growth
• E‑commerce links, music discovery, and TikTok Shop
• Netflix’s short deals, UI changes, and exclusivity trade‑offs
• Data on clips failing to convert long‑form listens
• Companion podcasts that drive streaming subscriptions
• Radio and podcasts sold together via local and programmatic
• Video’s 77% cost lift per attention hour
• Indie monetisation realities and small‑show strategies
• Micropayments, wallets, and adoption barriers
• Overcast embracing key podcasting tags
• Podcast Magic’s screenshot‑to‑clip workflow and insights
• App updates, RSS presentation, and standards proposals
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Chapters
1. Sari Azout from Podcast Magic, TikTok and Netflix’s Audio Bet, And The Real Value Of Video (00:00:00)
2. TikTok gets into podcasting (00:00:50)
3. Netflix continues its podcasting march (00:07:09)
4. Threads wants more podcast links (00:15:24)
5. TV, radio and podcasting work well together (00:20:42)
6. iHeart numbers (00:22:49)
7. Interview: Sari Azout, Podcast Magic (00:29:09)
8. Subscribe to Podnews (00:40:05)
9. Is video worth doing? (00:40:28)
10. 85% of indie podcasters aren’t monetising (00:42:20)
11. TuneIn acquired by Stingray (00:48:37)
12. Acast to be on NASDAQ (Stockholm) (00:51:19)
13. People news (00:54:20)
14. The Tech Stuff - Overcast to support Podcasting 2.0 (00:57:46)
15. Podcast Index foolishly hitches their wagon to Alby (01:07:59)
16. Sam and James's Week (01:15:49)
267 episodes
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