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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients.

The discussion includes practical examples of using visual models in podiatry, the benefits of visual aids in treatment planning, and how to effectively implement them in clinic settings. The episode also explores the varying levels of visualizing ability among individuals and the concept of aphantasia.

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