Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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Podiatry is a unique profession, and the Podiatry Legends Podcast will change how you feel, see, and think about it and open your mind to all its opportunities. Each week, you will hear from some amazing podiatrists and legends outside of the profession, and there will be an occasional solo episode where I will share my business tips and career experiences. If you enjoy what you hear, you can also watch each episode on YouTube. Just search for my channel, Tyson E Franklin.
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371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali
50:23
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50:23In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the Biomechanix Clinic and also runs online courses for podiatrists. Takeaway Points: Embrace biomech…
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Repurposing Content: One Video, Five Marketing Pieces
25:20
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25:20💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the art of repurposing content. Starting with a lighthearted discussion about Tyson's…
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370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout
19:25
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19:25In this episode of the Podiatry Legends Podcast, Tyson Franklin dives deep into the crucial topic of managing stress as a podiatry business owner. As many podiatrists juggle patient care with the demands of running a practice, stress and burnout can quickly take a toll on both health and business performance. Tyson shares his personal experience an…
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5 Smart Ways to Use AI in Your Podiatry Practice
31:40
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31:40💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the top 5 practical applications of AI for podiatry practices. The discussion covers l…
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In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear. Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all leve…
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From First Visit to Raving Fan: How to Wow Your Patients
29:47
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29:47💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of creating raving fans for your business. They explore key strategies po…
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368 - Point of Care Ultrasound with James Ferrie
49:18
49:18
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49:18In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients. Whether you're just starting out in practice or looking to enhance your existing clinic, this ep…
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Teach, Learn, Grow: Why Mentoring Is a Marketing Advantage
26:59
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26:59💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the value and benefits of mentoring podiatry students and residents. They explore how me…
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367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small
44:41
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44:41This episode of the Podiatry Legends Podcast discusses the often-overlooked benefits of buying an established podiatry business. Tyson Franklin and Jonathan Small explore why acquiring a practice could be a game-changing move for aspiring podiatrists. If you're interested in growing your career without the typical start-up headaches, this episode o…
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Why Some Podiatrists Don't Like Marketing
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24:19💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore why some podiatrists are averse to marketing. Touching on common misconceptions, such as…
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366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson
1:12:58
1:12:58
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1:12:58Have you ever wondered if semi-custom orthotics could improve your practice? In this week's episode of the Podiatry Legends Podcast, I chat with MSK Podiatrist Steve Jackson from Western Australia about the benefits of shifting from custom to semi-custom foot orthotics. Steve shares how this shift has revolutionised his practice and patient care, l…
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Community Connections: Elevating Your Practice Through Local Engagement
23:57
23:57
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23:57💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss various strategies for building strong community connections to bolster your podiatry pr…
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365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer
53:47
53:47
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53:47In this episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Lucinda Mercer, owner of Poized Podiatry in the UK. Lucinda shares her inspiring journey from the NHS to launching her own practice and how she found success in musculoskeletal podiatry. Learn how Lucinda navigated the challenges of starting a business, including financi…
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Do You Need to Differentiate Your Podiatry Business?
23:28
23:28
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23:28💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of differentiating your podiatry practice. Tyson shares insights from a…
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364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain
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57:54In today’s episode, we dive into the benefits of staying fit and healthy as a podiatrist with special guest Zain Hussain. Zain, the owner of Heaton Podiatry in the UK, talks about how his passion for fitness has shaped his career and enhanced his ability to care for his patients. Tune in to hear his insights on balancing health, fitness, and podiat…
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Back to Basics: Mastering Your Podiatry Clinic's Marketing
33:11
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33:11💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of mastering the fundamental aspects of podiatry marketing before diving …
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363 - HR Demystified: A Guide to Covering Your Arse with Phoebe Kitto
48:36
48:36
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48:36I never thought HR could be remotely interesting, BUT I can honestly say I was wrong. In today’s episode, I’m joined by HR expert Phoebe Kitto, owner of HR Dynamics, to talk about the often misunderstood world of Human Resources. Most people think HR is boring, but after you listen to this episode, you will see how HR can be very exciting, and it c…
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Your Packaging Is A Massive Marketing Opportunity
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17:15💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the overlooked marketing potential in product packaging. In this episode, Tyson shares h…
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Slow Times, Fast Results: Boosting Podiatry Appointments
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25:55💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies to boost podiatry appointments during slow periods through tactics like optim…
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362 - From Olympic Steeplechaser to Sports Podiatry: Matthew Clarke’s Journey
50:36
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50:36In this episode of the Podiatry Legends Podcast, I had the privilege of speaking with Matthew Clarke, a two-time Olympian in the 3000-meter steeplechase. Matthew’s story is one of perseverance, determination, and an ever-evolving career that has seamlessly blended athletics and podiatry. He shares how his unique experiences in the world of elite sp…
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the strategic importance of choosing the right business name for your podiatry practi…
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361 - Sarah Chisem is the Paddleboarding Podiatrist Balancing Life and Business
55:44
55:44
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55:44In this episode of the Podiatry Legends Podcast, I chat with Sarah Chisem from Knaresborough Podiatry, AKA the "Paddleboarding Podiatrist." Sarah’s unique career path, which led her from law school to high-end fashion retail and eventually to podiatry, is nothing short of fascinating. She shares the pivotal moment when she decided to leave retail a…
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From Winter Lulls to Spring Surges: Understanding Seasonal Podiatry Marketing
26:51
26:51
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26:51💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of seasonality in podiatry marketing. They discuss how different time…
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360 - Collaboration Enhances Patient Care with Sports Therapist Olivia Brown
48:26
48:26
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48:26In this episode, Olivia Brown, a sports therapist, scar practitioner, and stretching specialist from Lincolnshire, UK, shares her unique perspective on collaboration and networking with podiatrists and other health professionals and why it's vital for success. Olivia reveals how her social media presence played a crucial role in connecting her with…
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss how podiatrists can improve their video-making skills by participating in a …
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359 - From NHS to Dream Clinic with Andrew Albon
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41:05In this episode of the Podiatry Legends Podcast, I’m joined by Andrew Albon from Sussex Footcare, a podiatrist with a story that will inspire you. After years of navigating the NHS and private practice, Andrew found success not just in his clinic but in creating a network of supportive colleagues. Listen in as we dive into the power of networking, …
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How to Incentivize Your Staff to Increase Patient Reviews
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27:30💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they dive into the importance of patient reviews for podiatry clinics. Tyson shares his r…
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358 - Thirty Tips to Improve Your Podiatry Career
48:47
48:47
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48:47In today’s episode, I’m diving into 30 essential tips for improving your podiatry career. From embracing AI and simplifying decisions for patients, to improving your mindset and boosting your fees, this episode offers practical, actionable strategies that can transform your practice and mindset. Tune in for a wealth of insights that will help you t…
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Produce Different Content for Each Step of the Patient Journey
24:02
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24:02💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient jou…
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357 - Overcoming Health Issues and Developing New Paths with Matt Hayter
41:29
41:29
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41:29Welcome to another episode of the Podiatry Legends Podcast. This week, Tyson sits down with Matt Hayter, a podiatrist with a wealth of experience both in practice and business. Matt shares his journey, including the challenges he faced with his health, how he grew his clinic, and the rewarding shift he made into the digital world. This episode is p…
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Podiatrists’ Guide: How to Restore Your Suspended Google Business Profile
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27:37💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into t…
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356 - Business and Life Lessons from the UK
42:54
42:54
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42:54In this special episode of the Podiatry Legends podcast, Tyson E. Franklin shares his recent experiences travelling through the UK with Jonathan Small. From learning about the intricacies of local culture to discovering new perspectives on business, this episode is packed with valuable insights for podiatrists and business owners alike. To read fur…
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Priming Your RAS: Reticular Activating System
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23:45
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23:45💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the concept of the reticular activating system (RAS) and its impact on aware…
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355 - Self Publish Easily with Engel Jones
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49:53
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49:53In today’s digital world, anyone with a story to tell can become a published author—podiatrists included. In this week’s episode of the Podiatry Legends Podcast, I sat down with Engel Jones, founder of SelfPublishEasily.com to discuss the ins and outs of self-publishing. If you've ever thought about writing a book but didn’t know where to start, th…
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim re…
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How to Define Your Niche in Three Easy Steps
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22:29💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the importance of defining a niche for your podiatry practice. They discu…
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354 - Clinic Notes AI with Lucia Byrne and Chris Cornwall
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40:44In this episode of the Podiatry Legends Podcast, join Tyson Franklin as he chats with Lucia Byrne and Chris Cornwall, the creators of Clinic Notes AI, an innovative software designed to help podiatrists generate accurate, detailed patient notes in record time. Lucia, a podiatrist, and Chris, a software engineer, share their journey of creating Clin…
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353 - Patient Memberships and the Importance of Predictable Revenue with Lisa Perrie
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54:09In the ever-evolving world of podiatry, private practice owners often face challenges in creating consistent, predictable income streams. One innovative solution gaining traction is the implementation of practice memberships. In this week's Podiatry Legends podcast, I had the pleasure of speaking with Lisa Perrie from PodPlan, who shared valuable i…
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Can Conversational AI Replace Your Call Answering Service?
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23:15💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they explore the integration of Conversational AI in podiatry practices. They discuss the…
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Tyson's Word for the Year & Why You Need One
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16:25💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive into the concept of choosing a 'word of the year' for 2025. Tyson reveals…
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352 - Our Profession Must Embrace Innovation with Cath Hughes from Curacorn
47:13
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47:13In this episode of the Podiatry Legends Podcast, Tyson E. Franklin talks with Cath Hughes, a pioneering podiatrist who has spent decades at the forefront of foot care innovation. From her work with diabetic patients to revolutionising treatments with Curacorn, Cath’s experience spans both the clinical and sports worlds. With a career that includes …
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Resetting Your Marketing Strategy for a Successful 2025
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19:44💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for resetting and optimizing your marketing for a successfu…
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351 - The Infinite Game by Simon Sinek (Book Review)
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22:43In this episode of the Podiatry Legends Podcast, Tyson Franklin and Richard Chasen discuss Simon Sinek's book 'The Infinite Game.' The book emphasises the importance of long-term thinking in business and life, contrasting finite games like soccer, which have clear rules and endpoints, with infinite games like business, where success is continuous a…
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The Difference Between A Sales Funnel & Marketing Funnel
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28:12💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the differences between sales and marketing funnels in the context of …
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350 - Quit If You're Not Happy Where You Work
15:34
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15:34In this solo episode of the Podiatry Legends Podcast, host Tyson E Franklin discusses why podiatrists, especially new graduates, often feel disillusioned with their jobs. Tyson shares an analogy to highlight the frustration of unfulfilled promises and addresses employer dishonesty about job expectations. He provides insights and solutions on how to…
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Local Service Ads (LSAs) by Google, tailored …
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349 - Finding the Right Fit: My Hiring Philosophy with Dr Patrick McEneaney
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43:35This week, I’m joined by Dr. Patrick McEneaney for his sixth appearance on the Podiatry Legends Podcast! Patrick, the owner of Northern Illinois Foot and Ankle Specialists, has expanded his practice from two clinics to 16 (soon to be 17 if not already) and shares the secrets behind his growth. We talk about integrating new clinics, building a stron…
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Why Word of Mouth is A Dangerous Marketing Strategy
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16:38💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the pitfalls of relying solely on word of mouth for marketing. Learn a…
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348 - Transforming Chaos Into Calm with Sarah Clark
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52:44Discover how to transform your practice from chaotic to calm in this insightful episode of the Podiatry Legends Podcast. Tyson E. Franklin sits down with Sarah Clark of Sarah Clark Consulting, an expert in optimising healthcare practices through her "Four P's to Success" framework—People, Patients, Paperwork, and Processes. Whether you're looking t…
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The Impact of SearchGPT on Podiatry Clinics
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22:48💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impa…
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