Empathy-Based Marketing for Content Creators with Kat Kennan

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9d ago 23:58

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Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators!

Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let’s face it: kindness sells way better.

In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy.

Kat and I also chat about the following:

Moving away from marketing that relies on fear or scarcity messaging.
Approaching holiday messaging with consideration and compassion.
Showing up as human for your audience and letting them know how much of a difference they make in your business.
Being intentional and deliberate about the words you choose for your products and sales copy.

Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/

LINKS MENTIONED:

The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie Patterson

Six Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie Patterson

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Chapters

1. Empathy-Based Marketing for Content Creators with Kat Kennan (00:00:00)

2. Kat Kennan’s Background and Empathy-First Marketing (00:01:18)

3. Rethinking Traditional Fear-Based Marketing Tactics (00:02:40)

4. Brand Examples: Empathy in Holiday Messaging (00:05:48)

5. Shifting Language: From Scarcity to Customer-Centric Messaging (00:10:03)

6. Practical Tips: Language, Content, and Avoiding Triggers (00:16:36)

7. Kat Kennan’s Book & Where to Connect (00:27:17)

253 episodes

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