Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I’m chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.

Ziza breaks down the key strategies for structuring talks that not only educates your audience but inspires action. You'll learn how to align your message, freebie, and offers to create a seamless path for conversion, why your introduction could make or break your talk, and how to close with a powerful call-to-action that moves your audience to take the next step.

Whether you're a novice speaker or a seasoned pro, you'll walk away with actionable steps to elevate your speaking engagements and leave a lasting impact. Ready to learn how you can start crafting presentations that truly convert? Let’s dive in!

Key takeaways:

• The secret to crafting a talk topic that not only captivates your audience but also aligns perfectly with your service offers.
• How you can structure your presentation to effectively raise problem awareness and present a compelling solution.
• Why it’s crucial to avoid information overload in your talks and the key to striking the right balance
• Strategies you can use to establish your credibility and authority right from the introduction of your talk.
• What 'breadcrumbing' your offer means and how this technique can dramatically improve your conversion rates.
• Why you should focus on directing your audience to one specific place aka your CTA, and how to choose where that should be
• The importance of having a signature talk for your brand and the steps to creating one that resonates with your business goals.

Ziza is a Public Speaking & Voice Coach, Personal Brand & PR Consultant, Multi-award-winning musician, speaker, author & performer with 24 years of stage experience and 8 years in marketing. Ziza helps expert B2B Coaches & Consultants book speaking, podcast guesting and media opportunities that help them 3x their audience size, craft talks that instantly attract high-level multi 4- and 5-figure clients, and position themselves as the top name expert in their industry, through impeccable speaking skills and an unforgettable personal brand.

Connect with Ziza on Instagram and Linkedin

📌 Ready for more? Here’s how I can help you:

→ Want a top-rated podcast that converts listeners to clients? Apply for a Listeners to Clients Intensive where we'll build an evergreen podcast funnel that maximises your time while building audience trust FAST so you can sign more dream clients without posting on socials 16x a week.

→ Have a podcast but not seeing the results you want? Book a Podcast Audit and receive a clear action plan to optimise your podcast for more leads and sales in just three days!

→ Get the step by step to doubling your podcast listeners and growing your podcast without social media! Sign up for the Organic Podcast Blueprint Audio Course.

Not sure where to start? Schedule a Podcast Profitability Consult and let's chat about whether we're a good fit to work together!

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This podcast is produced by Too Busy To Podcast.