If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what’s really holding podcasters back and how you can work to break through the noise to attract clients effectively. From strategy to systems, and from audio quality to authentic connection, this conversation is packed with no BS advice for business owners and marketing pros who want to leverage podcasting for marketing and client attraction. Greg reveals why most podcasts flatline (and how to avoid it). He also talks about the one tool from RSS.com almost no one is using but everyone should be using. And since he's the Head of Relationships, he also talks about how to build real relationships through podcasting (not just downloads). Greg and Josh then talk about what’s coming in podcasting over the next 6–12 months.

This isn’t just a feel-good conversation for you. It’s a roadmap for serious marketing content creators. Whether you’re launching your first podcast or rebooting an existing one, don’t miss this masterclass in brand building with podcasting, community engagement, and building momentum.

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