Why Your LinkedIn Followers Don’t Listen To Your Podcast

A painful truth for business podcasters who still think follower counts equal listeners...

Let’s get uncomfortable for a moment.

LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.

That couldn’t be further from the truth.

I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual podcast results, you’re going to be disappointed.

In fact, if you’re expecting more than a handful of listeners per episode simply because you have a five-figure following, you’re already losing the game.

Here’s the reality.

LinkedIn is a platform designed to serve its own interests, not yours. The algorithm is geared towards creating a false sense of reach and relevance. You post about your new episode, rack up a few dozen likes, maybe a polite comment from that one guy who always chimes in, and screenshot the analytics because they look impressive.

But when it comes to actual podcast listeners—real people pressing play, not bots or random scrollers—the numbers barely register.

And don’t just take my word for it.

I’ve literally done the math for clients.

The entire illusion falls apart once you work through the numbers on how posts convert followers into listeners. You’d be amazed (or horrified) at how small that number is.

Imagine this: 100,000 LinkedIn followers. That’s enough to fill a stadium, right?

So, if you’re chasing followers and bragging about your vanity metrics, you’re fooling yourself.

Want to break this cycle?

Listen to this episode to get the background on the problem.

Then, get the Swipe Files so you can fix it.

Ready to do the math? Get your free files at podmastery.co/math, or reach out for a straightforward audit of your podcast’s real growth potential.

Because your real audience deserves better than a vanity strategy.

Timestamps

00:00 "LinkedIn Followers Don't Equal Success"

03:57 Deceptive Podcast Popularity Tactics

08:59 Boost LinkedIn Engagement Tactics

10:46 "Podcast Growth and Mastery Tips"

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/