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The Podmaster (Neal Veglio Podcasts

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Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then ...
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What does it really look like to build a podcasting agency from the inside out — without pretending it’s all going perfectly? I’m Neal Veglio, founder of Podknows Podcasting, and I’m building the next phase of my business in real time. This isn’t a highlight reel. It’s a behind-the-scenes, brutally honest blueprint of what it takes to grow a podcast agency — with all the messy decisions, client dramas, awkward wins, and strategic pivots along the way. Every episode I’ll share what’s working, ...
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Every podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool? In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of …
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Let me tell you where most podcasters get it wrong right from the jump. It’s that tired cliché “If you build it, they will come.” This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise. I walk through why just recording a bunch of episodes and putting th…
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Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small. Here’s the truth: those numbers don’t matter. Like, at all. In this episode, I’ll explain why yo…
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Why Your LinkedIn Followers Don’t Listen To Your Podcast A painful truth for business podcasters who still think follower counts equal listeners... Let’s get uncomfortable for a moment. LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a go…
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Every August, you'll hear the same noise about everyone disappearing. Holidays, beaches, the world moving a little slower. I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere. They'd simply found something else to jam into their earbuds. This latest episode of Podca…
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How long should your podcast episodes actually be? Today, we’re tossing the rulebook out the window and figuring out episode length. Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll gu…
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It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a…
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Welcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or y…
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Free download with this episode - podmastery.co/PLOT ================================== There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their au…
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Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we? Go ahead and press play. Relevant links: …
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I’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining. Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged. That’s when they as…
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You know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But …
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If you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing…
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In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers. We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete. From the overly polished personal branding …
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Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build thei…
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There’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s …
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You’re an audio-first podcaster, and I get it—maybe the thought of adding video sends shivers down your spine, or just makes you roll your eyes at the idea of becoming yet another wannabe YouTuber. But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in…
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There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get…
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If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark.... Give me your ears! Not literally, keep those; you’ll need them for what you're about to hear. The pain of the plateau I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone…
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Are you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you. Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold cl…
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Check out this other show from Podknows Podcasting's network. Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can. But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out. This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-pol…
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What does it really look like to build a podcasting agency from the inside out — without pretending it’s all going perfectly? I’m Neal Veglio, founder of Podknows Podcasting, and I’m building the next phase of my business in real time. Click follow in whatever app you're listening in, to ensure you don't miss and episode.…
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Authenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also thr…
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So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off …
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AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space. Companies mentioned in…
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Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity. Who knew that 90-year-olds could rock the podcasting scene? The brainchild of a viral …
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Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified t…
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Being exposed to free podcasting tools can feel like stepping into a candy store. It sounds like a dream come true: no upfront costs, no wallet sweating, just pure, unadulterated creativity! But hold your horses, Sebastian! As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath. We're talkin…
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Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becom…
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YouTube is working on a new feature that could change the game for podcasters everywhere. Imagine this - dynamic mid-roll ads that we can control! I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks? YouTube’s working on an ad tech solution that lets us do just that, making it pos…
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The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading …
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In this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big Name It’s a scenario many of us don’t anticipate, but if you find yours…
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So, here’s the scoop: Michelle Obama’s new podcast, "imo," is catching some flak, with some folks already throwing around the dreaded "failure" label. But hold your horses! We’re diving into this hot topic to unpack what all us podcasters can glean from the chatter. Let’s chat about why people are so quick to judge based on YouTube view counts, whi…
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"Be authentic - just publish" is terrible advice What’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peeves If you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, yo…
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Ever feel like you're relying way too much on fancy AI tools to clean up your audio mess? Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings! We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations …
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In this episode of "The Podmaster," I'm talking about a common struggle every podcaster faces at some point: the urge to quit when the going gets tough. We all hit that wall where the stats don't move, and it feels like we're just speaking into the void. This episode is a lifeline for those moments. We start with a fundamental reality check of how …
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The UK podcast landscape in 2025 is looking hot. If you're not paying attention, you're missing out. With the release of the RAJAR Midas Winter 2024 report, there's plenty of data to sink your teeth into. More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020. So, if you ever wondered if it…
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No more need for Listen Notes 'Listen Scores'! Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podma…
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Claiming your podcast on Apple Podcasts is kinda like getting VIP access to your podcast in Apple Podcasts' system, and trust me, it’s way simpler than you think! If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not! This episode walks you through the hows, whys and whats of claiming your pod…
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Hook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing ins…
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Feeling inspired, ladies? It's your time to shine! For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling. This episode clues us into an an important event - The Women Podcasters Awards - which will…
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Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too. If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti…
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Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it. Handling ads on your podcast requires finesse. In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez. Her…
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Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat…
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Let's talk about Podcast SEO 2.0 Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?" The short answer is yes, but it’s evolved significantly. In this episode, we're talking all about moving away fro…
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Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were! https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/ Amelia Knight summ…
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Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes? From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all. If …
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A year ago, we celebrated the potential of AI in the industry. In this episode, we’ll be examining the challenges it brings along with the benefits. To ensure a balanced perspective, I chat with NeAIl, an AI version of myself. Together, we dissect how AI is both revolutionizing and complicating podcasting. From automatic transcription tools to ethi…
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