Want your podcast to reach more listeners? In this episode, I’m joined by SEO strategist and business bestie, Brittany Herzberg, to share SEO strategies to boost podcast discoverability through your website, social media, and guest appearances.

You’ll learn how to turn episodes into SEO-rich blog posts, optimize your Instagram bio for search, and use podcast guesting to build backlinks that grow your visibility and audience.

If you’re ready to make your podcast easier to find and keep it working for your business long after publish day, this episode is your roadmap to long-term podcast SEO success.

00:00 – Taking Podcast SEO beyond your feed.

02:00 – Website SEO Tips for Podcasters

04:01 – Turning Episodes into Blog Posts for SEO

06:00 – Optimize Your Podcast Website for Visibility

08:00 – Social Media SEO for Podcasters

09:51 – Links That Build SEO Authority

12:26 – Instagram Bio, Captions & Hashtags for SEO

15:05 – Image Optimization for Podcast SEO

17:00 – How Podcast Guesting Boosts SEO

24:00 – Building Long-Term SEO Equity

25:12 – Spotify Playlists: Underestimated Podcast SEO Tool

28:00 – SEO Beyond the Feed: Long-Term Momentum for Your Podcast

Check out the resources, full show notes, and more at

https://leahbryantco.com/podcast/podcast-seo-strategies/

Connect with Brittany Herzberg

Website

Podcast

Instagram

🤨 Got a question? I’ve got answers! Text me, and I’ll answer it in an upcoming episode. Be sure to include your name and the name of your podcast if you’d like a shoutout! No question? That’s cool, too! Use this space to send me a message, share a win, or just say hey.

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This podcast is produced by Leah Bryant Co, where stories meet strategy.