How to Level Up Your Podcast Monetization Strategy
Manage episode 521125480 series 3497185
From sponsor dollars to listener loyalty, podcast ad reads can make or break your monetization strategy. But what separates an ad that gets renewed from one that gets dropped after a single campaign?
In this exclusive – and free – fireside chat, discover the secrets of crafting successful ad reads that advertisers actually want to rebook with Alec Trunley (Brand Partnerships at RedCircle) and Dan Christo (COO at The Podglomerate). Alec helps top-tier advertisers scale host-read ads across hundreds of shows, and Dan has helped unlock over $2 million for The Podglomerate's monetization clients.
This deep-dive session reveals the advertiser perspective that most creators never see – giving you the competitive edge to transform your ad reads from one-time deals into recurring revenue streams.
Join us to learn:
What makes your ad read irresistible to sponsors
How advertisers evaluate your ad’s performance behind-the-scenes
Which metrics actually matter for securing future campaigns
Most common mistakes when delivering sponsored content
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: [email protected]
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices
77 episodes