Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this Signal Award winning show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but ...
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The Podglomerate LLC Podcasts
Freelance to Founder is a unique call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is co-hosted by Clay and Preston, two former freelancers who have started, built, and even sold six- and seven-figure businesses of their own. If you enjoy content fromThe Futur, Being Freelance, The Accidental Creative, Smart Passive Income, or The Side Hustle Show, then you'll love Freelance to Founder. Catch the Tuesday Q&A episodes, dive dee ...
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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On today’s show, Molly Cox calls in with questions about the freelance business she started just six months ago. Top of mind for her: Should she stay a sole–proprietor or form an LLC? Before the legal terms tempt you to click away, consider this. This single question could save you thousands of dollars a year in taxes. So keep listening. That’s j…
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On today’s Q&A episode, Luqman writes in with a question. He’s a brand-new freelancer and wants to know exactly how to build a freelance network and attract more clients. We all know your network can lead to massive growth for your business. So Clay and I break down what has worked well for us and what has totally bombed when it comes to networking…
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On today’s show, how do you escape the trap of one-time projects and convince your clients that they need what you have to offer on a repeat basis? That’s part of the hurdle Aurelie faces as she aims to grow her 3-year-old freelance business. Aurelie has worked with some huge clients like Wendy’s and the United Nations. But almost all of her work h…
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Condé Nast Head of Global Audio Chris Bannon on Audio Innovation in Legacy Media
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Chris Bannon is the Head of Global Audio at media giant Condé Nast, home to hit shows from The New Yorker, Wired, Vogue, and more. Chris discusses his remarkable audio career from public radio to podcasting, which includes roles at Midroll and Stitcher before joining Condé Nast. We go through his experience first managing podcasts at WNYC in 2004 a…
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[Q&A] Team Size to Call Yourself an Agency
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On today’s show: how many people does it take to call yourself an agency officially? Is it one, two, or more than that? This question got us thinking about what it means to be an agency. Plus, we discuss our ideal team size and answer the question: How many are too many for your team? It’s all on this episode of Freelance to Founder. Here we go. Th…
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On today’s show: do you ever feel trapped by the decisions you make in your business? Our guest Morgan loves to write. But, early on, she took on quite a few social media clients. Then, those clients referred more clients. And suddenly, most of her client work is focused on social media marketing — not writing. So what do you do when your former ch…
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On today’s Q&A episode, let’s talk about money. Exactly how much should you save before you can start your agency? We do our best to answer this question, and it got us wondering: What in the world are we spending all of our money on these days in our own businesses? So, as a bonus, we break down our finances a bit more to round out the episode. It…
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On today’s show: have you ever wondered when is the right time to start calling yourself an agency? It can be a bit awkward early on. So Clay and I coach our call-in guest Austin through the right timing. Austin has many other questions as he grows his 6-month-old business. Thanks for joining us. This episode was originally aired on July 13, 2023. …
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Audacy Head of Podcasts Leah Reis-Dennis on Making Major Deals in Audio
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Leah Reis-Dennis is the Head of Podcasts at Audacy, the second-largest radio company in the US. Leah joins the show to share her unique path to podcasts, including leading content and partnerships at Himalaya and working in business development at Stitcher and SiriusXM before landing at Audacy, where she oversees content, partnerships, and marketin…
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In today's Q&A episode, Travis writes about a problem: a few years ago, he moved from Australia to the U.S. to grow his video business. While things went well at first, work has really slowed down, and he's wondering if there's something about the U.S. market he's completely missing. Clay and I have never lived "down under," but we have a few thing…
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On today’s show, your messaging matters. And when it comes to getting new clients, it probably matters more than anything else. So then, why do so many of us miss the mark when explaining our business to potential clients? It’s something we tackle on today’s episode with call-in guest Tianna. It’s happening right here on Freelance to Founder. Here …
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On today’s show, we’ve got the longest Q&A episode we’ve ever published—coming in at a whopping 50 minutes plus. Why so long? Well, I asked Clay a question that really got him riled up. It has to do with his experience using the software GoHighLevel—which has exploded in popularity lately. But Clay’s experience was anything but ideal. You’ll see wh…
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On today’s show: are you a bit of a control freak? To be honest, most freelancers and entrepreneurs we meet are. But if you never hand off smaller tasks, you never free yourself up to be a founder in your own business. We talk about that today with our call-in guest, Silvia. It’s all happening today on freelance to founder. Here we go. This episode…
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Cloud10 Media CEO Sim Sarna on Building a Powerhouse Network
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Sim Sarna is the founder and CEO of Cloud10 Media, a rapidly growing podcast network ranked among the top 15 by Triton Digital. Sim joins the show to discuss his path from independent film producer to building a leading podcast network, the critical role of network support in production and marketing, and how Cloud10 helps creators at every stage. …
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[Q&A] Upcharge a Client for Subcontracting?
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On today’s show: if you work with a sub-contractor, something we highly recommend—how much extra should you charge your client? And do they have to sign two different contracts? That’s what Kiki asks us in this Q&A episode of Freelance to Founder. Here we go… This episode was originally aired on June 21, 2022. To submit your question, visit Freela…
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On today’s show, can you grow without embracing hustle culture? That’s just part of what we talk about with return guest: Travis Boyco. A few months ago, Travis was trying to decide if he could actually quit his job and take his business full-time. Now, he’s back, freelancing full-time and hitting us with some of his biggest learnings from going …
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In today's Q&A, Rachel Stoneking, from our free Facebook Mastermind Group asked how she could get the passion for her business back. She shares her personal feelings of anxiety and disappointment after losing clients with COVID-19 and getting burned out with everything around it. "How do you overcome these negative feelings and connect back with …
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On today’s show, which comes first: hiring to free up time to land big clients or landing big clients to pay for hiring. It’s a chicken and egg situation that our guest Zach has been stuck on. We do our best to answer that question, plus a few others he has, including how to combine two completely different offerings into one killer monthly recurri…
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PodX CEO Patrick Svensk on Building a Global Podcast Federation
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Patrick Svensk is CEO of PodX, what he calls a global podcast federation consisting of 13 companies from 8 different countries. He joins the show to discuss the importance of IP in entertainment, differences between the international podcast market compared to the US market, and PodX's recent acquisition of Lemonada. Patrick and I also look at his …
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On today’s show, where do you start when it comes to making a marketing plan for your business? That’s what Thomassina asks us and—since Clay and I both have extensive marketing backgrounds—we end up having a lot to say about it. If you’re not sure where to start when it comes to marketing, then this episode is for you. This is Freelance to Founder…
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On today’s show, we talk with Mannat, a student calling from India, with questions about her freelance business. Mannat is a typographer—she works with lettering and fonts. But every time Mannat posts her work on social media, she gets packaging design clients and others who don’t match her target audience. This leaves Mannat asking, “what exactl…
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Case Study (Part 2): How to Grow Audience and Sustainable Revenue with NHPR Podcasts
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New Hampshire Public Radio is home to both acclaimed limited-run podcasts like the ground-breaking investigation Bear Brook and duPont-Columbia Award winner The 13th Step, as well as chart-topping “always on” series like Outside/In and Civics 101. But it took a great deal of strategic marketing, audience development, and revenue generation efforts …
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On today’s show: can you become a millionaire as a freelancer? Podcast listener Suman wrote in with that simple yet not-so-simple question, and we do our best to reveal whether or not you can get rich working as a freelancer. It’s all in this episode of Freelance to Founder. Here we go! This Q&A episode was originally aired on September 26, 2023. T…
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Have you ever thought: “if I can just get the attention of more people, I could close more clients and grow my business” That’s where we find today’s guest, Jay. He’s a web developer and SEO expert in Kentucky, USA. And Jay’s only been freelancing for a few months. He’s off to a great start having already closed a half-dozen monthly recurring clien…
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Case Study (Part 1): Navigating Threats to Journalism with NHPR’s The 13th Step Podcast
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Join The Podglomerate and NHPR for this first session of our two-part case study series as we explore the resiliency of NHPR’s podcasts, including: The comprehensive and years-long production planning and editorial process behind The 13th Step. How NHPR navigated and overcame challenges to its podcast reporting, including physical threats, vandalis…
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On today’s Q&A episode, if you give your client full ownership of your creative work, how much should that cost, and how exactly do you even do that? That’s the question Nicole hits us with, and it opens up another discussion on who should own your work in the first place. It’s all in this episode of Freelance to Founder. Here we go. This Q&A episo…
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On today’s show: do you keep hearing how important networking is, but you really just don’t enjoy it? In this episode, we chat with Morgan, a freelancer from Chicago. Morgan can see the potential in networking with local clients, but can’t quite figure out how to enjoy it. So, Clay and I start brainstorming a few fun and exciting ways she can lever…
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[Q&A] Best Software for Getting Paid Faster?
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Today’s question comes from our free Mastermind group on Facebook. Darielle asks: "What's the BEST Software for getting paid faster?" Getting paid for your work FAST is key, but how do you make it happen? You'll get the answer here! This Q&A episode was originally aired on August 8th, 2023. To submit your question, visit FreelanceToFounder.com/A…
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