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In this episode of Podcast Gurus, we sit down with Paige Arnof, founder of Mavens & Moguls, a renowned PR and marketing agency. Paige shares her fascinating journey from working at corporate giants like Coca-Cola and Procter & Gamble to diving into the world of internet startups. She discusses her shift from corporate marketing to entrepreneurship and highlights how marketing has evolved in the digital age. Paige also shares her expertise on creating authentic brands, how PR strategies have shifted with the rise of podcasts, and the value of storytelling in building lasting relationships with consumers.

Whether you're a marketer, entrepreneur, or podcaster, Paige’s insights on authenticity, storytelling, and leveraging PR to connect with audiences will inspire and educate you.

What You’ll Learn in This Episode:

• Paige’s journey from big corporate marketing roles to founding her own agency.
• The evolution of marketing and PR methods from traditional advertising to digital strategies.
• Why authenticity is the key to successful branding and storytelling.
• The role of podcasts in today’s PR and marketing strategies.
• How to leverage PR with limited budgets and make a big impact.

[00:00] Paige’s journey from corporate marketing to startups.

[04:15] The evolution of marketing from big brands to agile startups.

[12:05] How PR strategies have shifted with the rise of digital and podcasting.

[16:00] Why authenticity is key for building strong brands.

[13:30] Tactical advice for brands looking to leverage podcasts for PR.

[26:36] How authentic storytelling can create deeper connections with audiences.

Follow Paige Arnof-Fenn:

• LinkedIn: https://www.linkedin.com/in/paigearnoffenn
• Mavens & Moguls: https://mavensandmoguls.com/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/