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In this episode of Podcast Gurus, we sit down with Vince Nero, the Director of Content Marketing at BuzzStream and the host of the BuzzStream Podcast. Vince shares his journey into digital PR, how podcasting has helped him build relationships, and why it's a powerful tool for link building and brand growth. He discusses the intersection of SEO, PR, and podcasting and dives deep into the tactics that can help businesses leverage podcasts as part of their marketing and PR strategy. Vince also opens up about the challenges of producing a niche podcast and how content repurposing plays a key role in growing an audience.

Whether you're in digital marketing, PR, or considering launching your own podcast, Vince’s insights are packed with practical tips and strategies to enhance your content marketing efforts.

What You’ll Learn in This Episode:

Vince’s journey into podcasting and digital PR.

The power of podcasts in building relationships and enhancing brand visibility.

How to strategically use podcasting for link building and SEO.

The challenges and rewards of producing a niche podcast.

Why consistency and content repurposing are essential for long-term growth.

Episode Breakdown with Timestamps:

[00:00] Vince’s journey into podcasting and digital PR.

[05:08] The role of podcasting in opening doors and building relationships.

[08:31] Choosing the right podcast name for SEO and brand visibility.

[10:20] Finding the balance between broad and niche podcast topics.

[13:59] How podcasts fit into a content strategy for PR and brand awareness.

[17:23] Repurposing podcast content for maximum impact.

[21:12] Link building and SEO through podcast appearances.

[26:27] The future of podcasting and link building in 2025.

[29:13] Leveraging podcasting for link building and brand awareness

Follow Vince Nero:

• LinkedIn: https://www.linkedin.com/in/vinnero/
• BuzzStream website: https://www.buzzstream.com/
• BuzzStream on LinkedIn: https://www.linkedin.com/company/buzzstream/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/