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Trade Show Website Fixes: What Exhibitors & Attendees Really Want
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If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. Recently, I posed the question on LinkedIn: “What can trade show organizers do to make the event website more helpful & user-friendly?” That sparked a lively discussion of common website problems and practical solutions. So I want to share what exhibitors and attendees are saying, and offer a few tips to help event organizers improve their websites to better serve everyone. Common Website Frustrations The biggest issue? Event websites often bury critical details or even fail to provide
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