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Investor Profiles: Tailoring Your Communication
Manage episode 494377469 series 2937583
Property managers can improve client service by identifying and labeling different investor communication preferences in their management systems. Understanding whether your clients are legacy, data-driven, DIY, or emerging investors helps deliver personalized communication even with a large portfolio.
• Legacy investors (Silent Gen/Boomers) prefer phone calls, printed reports, and relationship-building
• Data-driven investors (Gen X) focus on analytics, ROI, and performance metrics
• DIY investors (Millennials) want real-time access, transparency, and digital communication
• Emerging investors seek education and often want a blend of personal connection and business focus
• Start by labeling just 10 investors at a time in your property management software
• Use these labels to filter communications and send appropriate content to each investor type
• For new clients, identify and label their investor type during the onboarding process
Share your experiences with investor labeling systems by sending a message through the podcast, especially if you use different platforms - I'd love to hear how you've implemented this!
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Property Management Software | Inspection Express & Paperless Office (ipropertyexpress.com)
Chapters
1. Introducing Investor Communication Styles (00:00:00)
2. Four Types of Property Investors (00:02:56)
3. Labeling Clients in Your System (00:05:22)
4. Implementing Labels for New Clients (00:08:03)
5. Action Steps and Final Thoughts (00:10:26)
192 episodes
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