In this episode, we connect two unlikely worlds: Taylor Swift’s glitter-bomb Easter eggs for The Life of a Showgirl and Zohran Mamdani’s New York City scavenger hunt. Both show how playful participation is reshaping engagement in 2025.

From Taylor’s perfectly timed 12:12 album reveal, her mysterious orange door and Ophelia-inspired cover, to Mamdani turning politics into Pokemon Go with chai, we break down how these interactive strategies spark loyalty and community.

It’s not just entertainment or campaigning — it’s gamification done right, creating experiences that make audiences feel like collaborators instead of bystanders. That’s the same magic behind a great gamification rewards program.

Tune in to discover how sparkle codes and scavenger hunts are teaching us the future of engagement: make it playful, make it participatory, and watch people show up in droves.

Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.

At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.

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