In this episode, Lisa Bradshaw shares the true story of the day then Editor-at-Large for O, The Oprah Magazine Gayle King called her with Lisa's book in her hands and how Lisa completely fumbled a moment that could have changed everything. Find out why a perfectly crafted pitch isn’t enough if you’re not prepared for what happens next. Learn how to get your umbrella story, assets, and confidence ready so that when opportunity shows up — in a phone call, a coffee shop, or a surprise conversation — you’re prepared to meet it. Learn more about your "umbrella story" here: 005: How to Ditch SEO Word Salad & Craft a 30-Second Elevator Pitch That Connects

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