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E013: Pitch Yourself to Media as the Expert (Because Going Viral Doesn't Guarantee Sales)
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In episode 13, Lisa Bradshaw shares why going viral on social media doesn’t automatically translate to sales and why positioning yourself as the expert in mainstream media is what actually converts a warm audience to buyers.
Drawing from her own experience on The Rachael Ray Show (national media attention but no buyers) versus a small feature in InStyle magazine (quadrupled sales for months), Lisa shows the difference story placement and pitch can make. Discover how to avoid becoming story filler and instead claim the expert seat that builds credibility and drives sales results.
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