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Content provided by Caspian Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caspian Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How Do We Restructure Our Websites?
Manage episode 497151859 series 3253950
Content provided by Caspian Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caspian Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode features an interview with Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, an AI-enhanced growth marketing company that leverages AI to build smarter growth marketing strategies, faster.
Ian and Robin cover the fears marketers face with AI and how becoming an expert in tech tools can make marketing leaders indispensable.
Key Takeaways:
- Expectations around websites are changing. People want answers at their fingertips, not to search for them on secondary and tertiary pages. Marketers will need to rethink inbound.
- Surround sound and reaching your prospects through many different channels, is especially critical right now.
Quote:
- How are websites going to change over time when the expectation is, I don't wanna go to a secondary page, I don't wanna go to a tertiary page anymore. I just wanna be able to type in my question, get my answer. Like that I think is on the new forefront of how this is gonna help evolve things. But how do we restructure our websites completely? Because the expectation is I'm going to be able to get my answer at my fingertips.
Episode Timestamps:
*(04:38) The Trust Tree: How AI is changing websites
*(19:50) The Playbook: It’s a race to create strong content at scale
*(29:47) The Dust Up: Messaging needs to be clear and concise
*(32:15) Quick Hits: Robin’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
250 episodes
Share
Manage episode 497151859 series 3253950
Content provided by Caspian Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caspian Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode features an interview with Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, an AI-enhanced growth marketing company that leverages AI to build smarter growth marketing strategies, faster.
Ian and Robin cover the fears marketers face with AI and how becoming an expert in tech tools can make marketing leaders indispensable.
Key Takeaways:
- Expectations around websites are changing. People want answers at their fingertips, not to search for them on secondary and tertiary pages. Marketers will need to rethink inbound.
- Surround sound and reaching your prospects through many different channels, is especially critical right now.
Quote:
- How are websites going to change over time when the expectation is, I don't wanna go to a secondary page, I don't wanna go to a tertiary page anymore. I just wanna be able to type in my question, get my answer. Like that I think is on the new forefront of how this is gonna help evolve things. But how do we restructure our websites completely? Because the expectation is I'm going to be able to get my answer at my fingertips.
Episode Timestamps:
*(04:38) The Trust Tree: How AI is changing websites
*(19:50) The Playbook: It’s a race to create strong content at scale
*(29:47) The Dust Up: Messaging needs to be clear and concise
*(32:15) Quick Hits: Robin’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
250 episodes
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Similar to Pipeline Visionaries
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
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…
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continue reading
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