CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Caspian Studios Podcasts
Candid conversations with leading CIOs.
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When Peace of Ship opens a new HQ in Brazil, Jemma finds herself in new territory: Interim Head of HR. Her first task? Hire a new CTO. That is, until one candidate ends up dead. Now she must find the killer to save the company. What could go wrong? Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production.
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A disgraced CISO (Greg Kinnear) gets a call from a Miami journalist (Erin Moriarty) who needs help investigating a series of scams targeting terminally ill patients. He begrudgingly accepts… But in a world of swindling and deceit, where nothing is what it seems – their findings are just the tip of the iceberg.
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Over The Edge is a podcast about edge computing and those in the industry who are creating the future of the internet. On the show we talk to corporate leaders, open-source experts, technologists, journalists, analysts, and the community at large, to discuss technological innovations, trends, practical applications, business models, and the occasional far-flung theory. Over the Edge is brought to you by the generous sponsorship of Dell Technologies.
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Throughout history, TLC Equation has brought to life the most extraordinary teams, leaders, and cultures the world has ever seen. From Aurelius to Roosevelt, Ford to Musk, Marriott to Airbnb, Olympians, Navy SEALs, and professional athletes. TLC Equation is timeless, industry-agnostic, and a proven blueprint used throughout history by ordinary people who went on to architect extraordinary visions impacting billions of lives. On TLC Equation, host Joe Musselman explores certain universal trut ...
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One songwriter, one song. Podcast about stories & songs of Champaign-Urbana music. In each episode Sven sits down with a person from the C-U music scene to hear the story & the background of a favorite song they’ve written.
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Sven chats with Caspian June (She/They/It) in the lobby of the KCPA to talk about her song "Spirit," the Peoria and CU music scene, her podcast Ideal Angle, and her favorite non-musical things. YouTube Page for Caspian June and Ideal Angle Podcast LULA in PeoriaBy Blue Box Studio
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Cutting Through the Noise with Personalization
33:55
33:55
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33:55This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the orga…
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What Manufacturing Can Teach You About Scaling Enterprise AI
38:29
38:29
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38:29CIO Classified is back! More CIO secrets. More battle-tested IT wisdom. Straight from leading CIOs across a wide range of industries. In this episode, host Ian Faison and co-host Yousuf Khan dive into the deep end of technology leadership in manufacturing. Ben Davis, Executive Vice President of IT at Cambria, joins the show to talk about his sweepi…
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This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place. Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into th…
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EP152 - Sebastian Kelle & Bob Owens of Starcruiser - "Germany"
56:47
56:47
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56:47Sven chats with Sebastian Kelle (He/Him) and Bob Owens (He/Him) of Starcruiser about their song "Germany" off of the album "Autopilot," the Champaign-Urbana music scene, and their favorite non-musical things.By Blue Box Studio
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This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry. Jill shares her unique path from TV news anchor to marketing, emphasizing the crucial skills of storytelling, communication, and adaptability. She discusses why their thought leadership team is all journalists and discusses their tra…
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This episode features an interview with Thea Hayden, CMO at Cognizant, a leading professional services company that brings deep technology and industry expertise together to help our clients transform and stay ahead. Thea discusses the importance of a strong partnership with IT, and the significance of multi-channel tactics. She also shares insigh…
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AI Video Generation: Practical Uses and How it Enhances Marketing
44:13
44:13
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44:13This episode features an interview with Gaurav Misra, CEO, Captions, an AI video-generation company that allows you to create and edit talking videos with AI. Gaurav dives into the practical applications and future implications of AI in video, and how these tools can enhance marketing efforts for businesses of all sizes. Key Takeaways: Video capabi…
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This episode features an interview with Casey Hill, CMO at DoWhatWorks, a company that removes the guesswork from website optimization, tracking millions of websites daily to find winning A/B tests from major brands. Casey provides actionable advice on effective thought leadership, influencer marketing, and various ways to optimize your website. Ke…
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Distinction vs. Differentiation: Win on Both Fronts
39:46
39:46
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39:46This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks. Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels,…
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This episode features an interview with Andrew Thomas, VP of Marketing at Archer Meat Snacks, a company that makes jerky, sticks and sausages, from real ingredients. Andrew has over 15 years of experience in the CPG food and beverage industry, with brands like Chicken of the Sea, Wilde Chips, and PepsiCo. He discusses Archer’s recent rebrand, their…
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This episode features an interview with Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, an AI-enhanced growth marketing company that leverages AI to build smarter growth marketing strategies, faster. Ian and Robin cover the fears marketers face with AI and how becoming an expert in tech tools can make marketing leaders in…
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EP151 - Jon Hoekstra aka Honest Lost Jon - "My Dog Says"
1:03:37
1:03:37
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1:03:37Sven chats with Jon Hoekstra (He/Him) about his song "My Dog Says" of of the album "Little Grassy," the CU music scene, and his favorite non-musical thing. List of CU music opportunities mentioned in the episode: Slow Jam (Mondays, 7-9 PM, Lincoln Square) - https://sites.google.com/view/slowjamSongs in Progress - songwriter's feedback circle - emai…
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This episode features an interview with Kevin Cochrane, an experienced CMO who is currently CMO at Vultr, a company on a mission to make high-performance cloud computing easy to use, affordable, and locally accessible. Kevin dives into the art of being discoverable, the monetary value of brand equity and the importance of using all data available t…
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This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving t…
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EP150 - Micah Boyce of White Lucy - "Melee"
1:16:08
1:16:08
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1:16:08Sven chats with Micah Boyce (He/Him) of White Lucy about his song "Melee" of of the upcoming album "The Paradise," (dropping 8/15/2025) the CU music scene, and his favorite non-musical thing. That FX tool that Brok uses on Micah's voice for the outro: Chroma ConsoleBy Blue Box Studio
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This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve. Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment. Key Takeaways: While procur…
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Search: Don’t Throw The Baby Out With The Bath Water
48:20
48:20
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48:20This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a lon…
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EP149 - Patrick Lyke - "Army Surplus"
1:04:47
1:04:47
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1:04:47Sven chats with Patrick Lyke (He/Him) about his song "Army Surplus," the CU music scene past and present, and his favorite non-musical thing.By Blue Box Studio
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How to Build Your B2B Content Strategy in 2025
31:36
31:36
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31:36In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and network…
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This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings. Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs…
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Sven meets up with roseli (She/Her) at KCPA for a chat about her song "spit ends," the CU Music Scene, and her favorite non-musical thing Photo: Kandy DelgadilloBy Blue Box Studio
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This episode features an interview with Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian and author of the book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley dives into the pitfalls of both active spamming and the bait-and-switch tactics that are commonplace today. She also explains why marketers sho…
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This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations. Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the we…
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EP147 - Robert Hirschfeld of Common Loon - "Automatic Skin"
1:04:28
1:04:28
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1:04:28Sven chats with Robert Hirschfeld (He/Him) of Common Loon about his song "Automatic Skin," the CU music scene past and present, and his favorite non-musical thing.By Blue Box Studio
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Category Design and Surviving as a Startup
44:04
44:04
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44:04This episode features an interview with Bruce Cleveland, author of the best-seller “Traversing the Traction Gap" and CEO of Traction Gap Partners, a Market Engineering advisory firm. Bruce outlines why most startups fail and explains market engineering, a term he coined to represent the ideas around category design. He shares insights into creatin…
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This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses. Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed th…
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Sven meets up with Sierra Sikora (She/Her) at KCPA to talk about her song "Jade" off of the EP "Confessions" the CU music scene, and her favorite non-musical things.By Blue Box Studio
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Get Off the Treadmill: Make Space for Creativity
43:54
43:54
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43:54This episode features an interview with Alison Lange Engel, CEO of Ceros, a company that provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement. In this episode, Alison discusses the power of interactive content and how to differentiate your brand amidst in…
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Why the Smartest CIOs Are Becoming Business Strategists with Eric Johnson of PagerDuty
42:18
42:18
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42:18Eric Johnson, CIO at PagerDuty, shares why today’s most impactful CIOs are evolving into strategic business leaders. He explains how AI is driving a fundamental shift in how IT organizations operate—moving from reactive support functions to proactive, value-creating business enablers. About the Guest: Eric Johnson is the Chief Information Officer a…
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This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale. She discusses selling the vision a…
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EP145 - Andrew Simek the Piano Man - "Pocket Song"
1:16:49
1:16:49
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1:16:49Sven chats with Andrew Simek (He/They) about his song "Pocket Song," the local CU Music Scene, being the Piano Man, and their favorite non-musical things! Info on the Piano Man : https://canopyclub.com/piano-man/By Blue Box Studio
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People Churn From Products, Not From Brands
43:04
43:04
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43:04This episode features an interview with Steve Rotter, CMO at DeepL, a global communications platform powered by Language AI. In this episode, Steve shares with us the power of a small uplift to your website when you see large scale website traffic, and the importance of pushing your point of view over your product features. He also dives into the v…
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Being Led Astray: First- and Last-Touch Attribution
46:42
46:42
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46:42This episode features an interview with Bill Macaitis, Founder & CEO, SaaS CMO Pro, where he shares growth strategies for SaaS and AI companies. His past roles include CMO positions at Slack and Zendesk, and SVP of Marketing at Salesforce. Bill joins the podcast to discuss findings from a recent survey of over 300 B2B marketers that gives insights …
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EP144 - Patrick & Noah of Castle Finn - Velvet Fangs
54:02
54:02
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54:02Sven chats with Patrick (He/HIm) and Noah (He/Him) of Castle Finn to talk about their song "Velvet Fangs" off of the "On The Vine (EP)."By Blue Box Studio
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CIO Leadership in AI Security and Innovation with Siroui Mushegian of Barracuda
37:01
37:01
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37:01Siroui Mushegian, CIO at Barracuda, shares how she’s building a smart, secure foundation for AI—-from setting up an AI council, to governing agents, and creating employee guidelines that protect innovation. She also shares how AI is transforming IT operations and unlocking new levels of productivity across the enterprise. About the Guest: Siroui Mu…
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This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize ea…
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This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control. Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discu…
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EP143 - James Mauck of Forebeat - Currents
53:51
53:51
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53:51Sven chats with James Mauck (He/Him) of Forebeat about his piece "Currents" off of the album "Stages of Growth," old and new CU venues, house shows, and his favorite non-musical thing.By Blue Box Studio
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AI-Driven Workplace Transformation with Saket Srivastava of Asana
31:25
31:25
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31:25Saket Srivastava is the Chief Information Officer at work management platform Asana. Saket oversees Asana's IT organization, including optimizing technology systems and processes, connecting technology strategy to overarching business strategy, and ensuring that technology infrastructure supports organizational goals. Previously, Saket held executi…
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This episode features an interview with Kamal Thakarsey, CMO at Smartling, an AI Translation Platform that helps companies grow globally, faster. Kamal shares his strategy to stand out in a crowded market. He also dives into understanding trends, educating your customer, and testing even your smallest hypothesis. Key Takeaways: Fight complacency in…
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This episode features an interview with Gaurav Agarwal, COO and Revenue Leader at ClickUp, an all-in-one productivity platform that replaces all individual workplace productivity tools with a single, unified platform. Gaurav shares his thoughts on keeping your content strategy relevant and the iteration and testing needed to go viral. He also discu…
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Bonus Episode 35: Juli Sherry of Pretzle Records
44:58
44:58
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44:58Sven chats with Juli Sherry (She/Her) of Pretzle Records about working with Doug Hodge (BEP23) to create the record label, supporting the local music scene, and plans for the future. Pretzle Records Instagram: https://www.instagram.com/pretzlerecords/ Pretzle Records Website: https://www.pretzlerecords.com/…
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This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels. Ural shares his perspective on the challenges and hesitations s…
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Stay Ahead in Search with Quality Content
48:10
48:10
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48:10This episode features an interview with Emma Robinson, B2B Marketing Lead at Canva, a global online visual communications platform on a mission to empower the world to design. In this episode, Emma dives into Canva's shift from individual to enterprise functionality, sharing her thoughts on the inherent value of investing in brand at any stage. She…
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EP142 - Tim Reynolds of Horrible Things - A Million Times
37:18
37:18
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37:18Sven zooms with Tim Reynolds (He/Him) of Horrible Things about his song "A Million Times," off of the album "Everybody Else" the CU music scene 10+ years ago, and his favorite non-musical thing.By Blue Box Studio
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Human Learning Versus Artificial General Intelligence with Ananta Nair, Artificial Intelligence Engineer at Dell Technologies
50:17
50:17
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50:17This episode features an interview between Bill Pfeifer and Ananta Nair, Artificial Intelligence Engineer at Dell Technologies, where she leads AI and ML software initiatives for large enterprises. Ananta discusses differences between human learning and AI models, highlighting the complexities and limitations of current AI technologies. She also to…
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Merging Brands and Minimizing Negative Impact
36:58
36:58
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36:58This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey. In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He …
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1
Don’t Waste Time on Buyers Who Aren’t Ready to Engage
30:44
30:44
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30:44This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He …
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EP141 - Ricko.6ix3O - THOUGHT I WAS DONE (feat. JLøve)
44:52
44:52
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44:52Sven chats with Ricko.6ix3O (He/HIm) about his song "THOUGHT I WAS DONE (feat. JLøve)" off of the "Thought I Was Done - Single", the CU music scene, and his favorite non-musical things.By Blue Box Studio
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