Best Caspian Studios Podcasts (2025)

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Will AI Finally Kill Spray and Pray? 38:56

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7d ago38:56

38:56

This episode features an interview with Thea Hayden, CMO at Cognizant, a leading professional services company that brings deep technology and industry expertise together to help our clients transform and stay ahead. Thea discusses the importance of a strong partnership with IT, and the significance of multi-channel tactics. She also shares insigh…

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AI Video Generation: Practical Uses and How it Enhances Marketing 44:13

14d ago44:13

44:13

This episode features an interview with Gaurav Misra, CEO, Captions, an AI video-generation company that allows you to create and edit talking videos with AI. Gaurav dives into the practical applications and future implications of AI in video, and how these tools can enhance marketing efforts for businesses of all sizes. Key Takeaways: Video capabi…

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Social Proof and Unintended Signaling 53:23

21d ago53:23

53:23

This episode features an interview with Casey Hill, CMO at DoWhatWorks, a company that removes the guesswork from website optimization, tracking millions of websites daily to find winning A/B tests from major brands. Casey provides actionable advice on effective thought leadership, influencer marketing, and various ways to optimize your website. Ke…

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Distinction vs. Differentiation: Win on Both Fronts 39:46

27d ago39:46

39:46

This episode features an interview with Brenton Williamson, VP of Marketing at Bamboo HR, a company that empowers HR pros, employees, and organizations everywhere to simplify complicated processes and streamline time-consuming tasks. Brenton discusses how he thinks about creating distinction in the market, the diversification of marketing channels,…

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Building Memory Structures That Stick 47:30

1M ago47:30

47:30

This episode features an interview with Andrew Thomas, VP of Marketing at Archer Meat Snacks, a company that makes jerky, sticks and sausages, from real ingredients. Andrew has over 15 years of experience in the CPG food and beverage industry, with brands like Chicken of the Sea, Wilde Chips, and PepsiCo. He discusses Archer’s recent rebrand, their…

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How Do We Restructure Our Websites? 34:47

1M ago34:47

34:47

This episode features an interview with Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, an AI-enhanced growth marketing company that leverages AI to build smarter growth marketing strategies, faster. Ian and Robin cover the fears marketers face with AI and how becoming an expert in tech tools can make marketing leaders in…

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To Invest or Not to Invest: Headcount 48:13

2M ago48:13

48:13

This episode features an interview with Kevin Cochrane, an experienced CMO who is currently CMO at Vultr, a company on a mission to make high-performance cloud computing easy to use, affordable, and locally accessible. Kevin dives into the art of being discoverable, the monetary value of brand equity and the importance of using all data available t…

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Moving With Agility as a Fortune 500 43:39

2M ago43:39

43:39

This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving t…

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No More Mass Marketing: Precision Wins 25:45

2M ago25:45

25:45

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve. Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment. Key Takeaways: While procur…

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Search: Don’t Throw The Baby Out With The Bath Water 48:20

2M ago48:20

48:20

This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a lon…

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How to Build Your B2B Content Strategy in 2025 31:36

3M ago31:36

31:36

In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and network…

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AI is Now Part of Your Team 51:23

3M ago51:23

51:23

This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings. Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs…

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From Bait-and-Switch to Human-Centric 44:48

3M ago44:48

44:48

This episode features an interview with Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian and author of the book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley dives into the pitfalls of both active spamming and the bait-and-switch tactics that are commonplace today. She also explains why marketers sho…

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Using Small Bets to Win Big with AI 40:27

3M ago40:27

40:27

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations. Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the we…

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Category Design and Surviving as a Startup 44:04

3M ago44:04

44:04

This episode features an interview with Bruce Cleveland, author of the best-seller “Traversing the Traction Gap" and CEO of Traction Gap Partners, a Market Engineering advisory firm. Bruce outlines why most startups fail and explains market engineering, a term he coined to represent the ideas around category design. He shares insights into creatin…

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Not Taking Risks is Risky 47:14

4M ago47:14

47:14

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses. Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed th…

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Get Off the Treadmill: Make Space for Creativity 43:54

4M ago43:54

43:54

This episode features an interview with Alison Lange Engel, CEO of Ceros, a company that provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement. In this episode, Alison discusses the power of interactive content and how to differentiate your brand amidst in…

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Why the Smartest CIOs Are Becoming Business Strategists with Eric Johnson of PagerDuty 42:18

4M ago42:18

42:18

Eric Johnson, CIO at PagerDuty, shares why today’s most impactful CIOs are evolving into strategic business leaders. He explains how AI is driving a fundamental shift in how IT organizations operate—moving from reactive support functions to proactive, value-creating business enablers. About the Guest: Eric Johnson is the Chief Information Officer a…

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Driving Qualified Pipeline Through Meta 42:54

4M ago42:54

42:54

This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale. She discusses selling the vision a…

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People Churn From Products, Not From Brands 43:04

4M ago43:04

43:04

This episode features an interview with Steve Rotter, CMO at DeepL, a global communications platform powered by Language AI. In this episode, Steve shares with us the power of a small uplift to your website when you see large scale website traffic, and the importance of pushing your point of view over your product features. He also dives into the v…

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Being Led Astray: First- and Last-Touch Attribution 46:42

5M ago46:42

46:42

This episode features an interview with Bill Macaitis, Founder & CEO, SaaS CMO Pro, where he shares growth strategies for SaaS and AI companies. His past roles include CMO positions at Slack and Zendesk, and SVP of Marketing at Salesforce. Bill joins the podcast to discuss findings from a recent survey of over 300 B2B marketers that gives insights …

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CIO Leadership in AI Security and Innovation with Siroui Mushegian of Barracuda 37:01

5M ago37:01

37:01

Siroui Mushegian, CIO at Barracuda, shares how she’s building a smart, secure foundation for AI—-from setting up an AI council, to governing agents, and creating employee guidelines that protect innovation. She also shares how AI is transforming IT operations and unlocking new levels of productivity across the enterprise. About the Guest: Siroui Mu…

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Automating Inbound to Maximize MQLs 52:38

5M ago52:38

52:38

This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize ea…

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Making Sales an Advisor to Prospects 43:50

5M ago43:50

43:50

This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control. Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discu…

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AI-Driven Workplace Transformation with Saket Srivastava of Asana 31:25

5M ago31:25

31:25

Saket Srivastava is the Chief Information Officer at work management platform Asana. Saket oversees Asana's IT organization, including optimizing technology systems and processes, connecting technology strategy to overarching business strategy, and ensuring that technology infrastructure supports organizational goals. Previously, Saket held executi…

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Standing Out in a Crowded Market 47:57

5M ago47:57

47:57

This episode features an interview with Kamal Thakarsey, CMO at Smartling, an AI Translation Platform that helps companies grow globally, faster. Kamal shares his strategy to stand out in a crowded market. He also dives into understanding trends, educating your customer, and testing even your smallest hypothesis. Key Takeaways: Fight complacency in…

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Rigorous Testing to Go Viral 46:47

6M ago46:47

46:47

This episode features an interview with Gaurav Agarwal, COO and Revenue Leader at ClickUp, an all-in-one productivity platform that replaces all individual workplace productivity tools with a single, unified platform. Gaurav shares his thoughts on keeping your content strategy relevant and the iteration and testing needed to go viral. He also discu…

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Understanding Digital Body Language 31:46

6M ago31:46

31:46

This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels. Ural shares his perspective on the challenges and hesitations s…

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Stay Ahead in Search with Quality Content 48:10

7M ago48:10

48:10

This episode features an interview with Emma Robinson, B2B Marketing Lead at Canva, a global online visual communications platform on a mission to empower the world to design. In this episode, Emma dives into Canva's shift from individual to enterprise functionality, sharing her thoughts on the inherent value of investing in brand at any stage. She…

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Human Learning Versus Artificial General Intelligence with Ananta Nair, Artificial Intelligence Engineer at Dell Technologies 50:17

7M ago50:17

50:17

This episode features an interview between Bill Pfeifer and Ananta Nair, Artificial Intelligence Engineer at Dell Technologies, where she leads AI and ML software initiatives for large enterprises. Ananta discusses differences between human learning and AI models, highlighting the complexities and limitations of current AI technologies. She also to…

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Merging Brands and Minimizing Negative Impact 36:58

7M ago36:58

36:58

This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey. In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He …

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Don’t Waste Time on Buyers Who Aren’t Ready to Engage 30:44

7M ago30:44

30:44

This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He …

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The Evolution and Future of Data Centers with John Bonczek, Chief Revenue Officer of fifteenfortyseven Critical Systems Realty 41:13

7M ago41:13

41:13

How have data centers evolved and how will we adapt to meet modern data storage demands? In this episode Bill sits down with John Bonczek, Chief Revenue Officer of fifteenfortyseven Critical Systems Realty, a leading developer of highly interconnected, custom-designed data centers. They discuss the impact of AI on power and cooling requirements and…

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The Exciting Potential of AI SDRs 47:30

7M ago47:30

47:30

This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth-stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. In this conversation, Niloy and Ian debate the merits of last touch versus multitou…

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Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget 54:45

7M ago54:45

54:45

This episode features an interview with Melton Littlepage, the CMO at 1Password, a password manager trusted by businesses and consumers alike. In this episode, Melton shares his thoughts on building big bets into your budget and how the lightning strike strategy can increase awareness, even on a limited budget. He also talks about how he’s structur…

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Tracking the Tour de France: Data and AI on the Road with Shahid Ahmed, EVP for New Ventures and Innovations at NTT 42:31

8M ago42:31

42:31

How does the Tour de France collect data and provide real time stats to viewers? Shahid Ahmed, EVP for New Ventures and Innovations at NTT, argues that the work they do to track the Tour de France is the ultimate edge use case. He also dives into small AI models and localized data at the edge, as well as educating for the future of jobs in tech. --…

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Becoming a Leader in Analyst Reports 41:40

8M ago41:40

41:40

This episode features an interview with Alex Saric, CMO at Ivalua, a company that empowers businesses to effectively manage all categories of spend and all suppliers, increasing profitability, improving ESG performance, lowering risk, and improving employee productivity. In this conversation, Alex shares his insights into pitching to and engaging w…

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How to Experiment on a Tight Budget 39:03

8M ago39:03

39:03

This episode features an interview with Liz Carter, CMO at Reputation, a company helping brands understand and improve their reputations. In this conversation, Liz discusses the differences between brand and reputation and the current challenges of building trust with today’s consumers. She also shares her thoughts on experimentation within tight b…

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Transforming Retail with AI and Edge Computing with Omar El Gohary, Vice President and General Manager of IoT Solutions at ServiceNow 42:31

8M ago42:31

42:31

How are AI and edge computing revolutionizing the retail industry? In this episode, Bill sits down with Omar El Gohary, Vice President and General Manager of IoT Solutions at ServiceNow. Omar shares how AI and edge computing are transforming retail by optimizing operational efficiencies and reshaping customer experiences. He also delves into the …

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Let Them Binge! Why Ungating Content is a No-Brainer 45:03

8M ago45:03

45:03

This episode features an interview with Calen Holbrooks, VP of Demand Gen at Airtable, the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. In this episode, Calen shares with us how she thinks about “big C and little c community” and why it is important to invest in, even when it is…

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Global Implementation of Edge AI Technologies with Paul Savill, Global Practice Leader of Networking and Edge Compute at Kyndryl 40:03

9M ago40:03

40:03

In this episode, Bill sits down with Paul Savill, Global Practice Leader of Networking and Edge Compute at Kyndryl, a company that builds and modernizes the world's critical technology systems. Paul provides insights on the cultural challenges between IT and OT teams, the implementation of edge computing across industries, and innovative use cases …

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The Changing Paid Search Game 36:51

9M ago36:51

36:51

This episode features an interview with Lyndsey Rojas, CMO at IFS Ultimo, a SaaS enterprise asset management solution, focused on maintenance & safety and well known for a rapid deployment, ease of use and an unparalleled time to value. In this episode, Lyndsey dives into leveraging partner marketing to move from a regional to a global player and m…

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Don’t Obsess Over Attribution 44:37

9M ago44:37

44:37

This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together. In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI t…

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The CIO Roadmap to Executive Leadership with Rich Horwath of Strategic Thinking Institute 52:21

9M ago52:21

52:21

Rich Horwath, CEO of Strategic Thinking Institute and best-selling author, shares strategies that help CIOs to elevate their strategic thinking—providing a roadmap for transitioning from technical leaders to visionary business executives. Drawing from his advisory work with top-tier technology leaders, Horwoth breaks down the critical skills needed…

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The Current State of AI and How it Will Impact Society with Ed Henry, Distinguished Engineer Artificial Intelligence at Dell 50:32

9M ago50:32

50:32

In this episode, we dive into the current state of AI and its future ramifications for society with Ed Henry, Distinguished Engineer - Artificial Intelligence at Dell and an expert with over 18 years in the tech industry. In a conversation that weaves between science and philosophy, Bill and Ed discuss the challenges of model drift, the societal im…

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Mari-time for War 36:47

9M ago36:47

36:47

Jemma and Shane prepare to drop anchor on Peace of Ship’s dark secrets. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — BambooHR is easy—and not just for the usual suspects! Employees—even that lady who spoils all the true…

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Get More Mileage from Your Tech Stack 47:06

9M ago47:06

47:06

This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities. In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to max…

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The Future of Paid Search and Authentic Forums 36:04

10M ago36:04

36:04

This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility. In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of pai…

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And the Murder Goes to… 16:29

10M ago16:29

16:29

Jemma’s investigation hits a peak just in time for the big board meeting. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — Improving employee wellbeing shouldn’t be a mystery. Thankfully, Wellhub has cracked the code by off…

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Best Proactive Cybersecurity Strategies for CIOs with Carl Froggett of Deep Instinct 49:18

10M ago49:18

49:18

Carl Froggett, CIO at Deep Instinct, breaks down the AI-driven disruptions reshaping the cybersecurity landscape. From navigating complex security architectures to busting big data myths, Carl offers strategic advice for CIOs and CISOs on staying one step ahead in a rapidly evolving tech world. About the Guest: Carl Froggett, CIO of Deep Instinct, …