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Are Websites Dying?
Manage episode 523460056 series 3253950
Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the competitive edge in the current marketing landscape.
Key Takeaways:
- Your content needs to provide scarcity value to stand out. People and LLMs want original ideas.
- Most CMOs are not experimenting enough, and are not being creative enough. Experimentation is key.
- Many SEO tactics will work for GEO, and the harsh truth is that a lot of SEO content did not move the needle anyway.
Quote:
- “ Everyone should be testing. Testing allows you to be more creative.Take bigger bets, be bolder. If your bet is huge, and the return and the result is huge, it's totally disproportionate, upside uncapped. Frankly, most marketers are afraid.”
Episode Timestamps:
01:56 The Role of Product and Marketing
03:09 Origins and Evolution of Opal
10:51 Creativity in Marketing and Software
13:44 The Importance of Experimentation
19:40 Storytelling and Risk-Taking in Marketing
23:21 The Rise of AI and Podcasting
28:03 Generative Engine Optimization (GEO)
29:31 Websites' New Dual Role
32:34 The Studio Head Approach to Marketing
38:12 The Impact of AI on Creativity
40:09 The Future of Search and Marketing
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
- Connect with Ian on LinkedIn
- Connect with Shaf on LinkedIn
- Learn more about Optimizely
- Learn more about Caspian Studios
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
262 episodes
Manage episode 523460056 series 3253950
Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the competitive edge in the current marketing landscape.
Key Takeaways:
- Your content needs to provide scarcity value to stand out. People and LLMs want original ideas.
- Most CMOs are not experimenting enough, and are not being creative enough. Experimentation is key.
- Many SEO tactics will work for GEO, and the harsh truth is that a lot of SEO content did not move the needle anyway.
Quote:
- “ Everyone should be testing. Testing allows you to be more creative.Take bigger bets, be bolder. If your bet is huge, and the return and the result is huge, it's totally disproportionate, upside uncapped. Frankly, most marketers are afraid.”
Episode Timestamps:
01:56 The Role of Product and Marketing
03:09 Origins and Evolution of Opal
10:51 Creativity in Marketing and Software
13:44 The Importance of Experimentation
19:40 Storytelling and Risk-Taking in Marketing
23:21 The Rise of AI and Podcasting
28:03 Generative Engine Optimization (GEO)
29:31 Websites' New Dual Role
32:34 The Studio Head Approach to Marketing
38:12 The Impact of AI on Creativity
40:09 The Future of Search and Marketing
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
- Connect with Ian on LinkedIn
- Connect with Shaf on LinkedIn
- Learn more about Optimizely
- Learn more about Caspian Studios
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
262 episodes
All episodes
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