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Are Websites Dying?

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Manage episode 523460056 series 3253950
Content provided by Caspian Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caspian Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the competitive edge in the current marketing landscape.

Key Takeaways:

  • Your content needs to provide scarcity value to stand out. People and LLMs want original ideas.
  • Most CMOs are not experimenting enough, and are not being creative enough. Experimentation is key.
  • Many SEO tactics will work for GEO, and the harsh truth is that a lot of SEO content did not move the needle anyway.

Quote:

  • “ Everyone should be testing. Testing allows you to be more creative.Take bigger bets, be bolder. If your bet is huge, and the return and the result is huge, it's totally disproportionate, upside uncapped. Frankly, most marketers are afraid.”

Episode Timestamps:

01:56 The Role of Product and Marketing

03:09 Origins and Evolution of Opal

10:51 Creativity in Marketing and Software

13:44 The Importance of Experimentation

19:40 Storytelling and Risk-Taking in Marketing

23:21 The Rise of AI and Podcasting

28:03 Generative Engine Optimization (GEO)

29:31 Websites' New Dual Role

32:34 The Studio Head Approach to Marketing

38:12 The Impact of AI on Creativity

40:09 The Future of Search and Marketing

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

262 episodes

Artwork
iconShare
 
Manage episode 523460056 series 3253950
Content provided by Caspian Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caspian Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the competitive edge in the current marketing landscape.

Key Takeaways:

  • Your content needs to provide scarcity value to stand out. People and LLMs want original ideas.
  • Most CMOs are not experimenting enough, and are not being creative enough. Experimentation is key.
  • Many SEO tactics will work for GEO, and the harsh truth is that a lot of SEO content did not move the needle anyway.

Quote:

  • “ Everyone should be testing. Testing allows you to be more creative.Take bigger bets, be bolder. If your bet is huge, and the return and the result is huge, it's totally disproportionate, upside uncapped. Frankly, most marketers are afraid.”

Episode Timestamps:

01:56 The Role of Product and Marketing

03:09 Origins and Evolution of Opal

10:51 Creativity in Marketing and Software

13:44 The Importance of Experimentation

19:40 Storytelling and Risk-Taking in Marketing

23:21 The Rise of AI and Podcasting

28:03 Generative Engine Optimization (GEO)

29:31 Websites' New Dual Role

32:34 The Studio Head Approach to Marketing

38:12 The Impact of AI on Creativity

40:09 The Future of Search and Marketing

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

262 episodes

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