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B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing

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Manage episode 449279195 series 2831089
Content provided by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.

  continue reading

169 episodes

Artwork
iconShare
 
Manage episode 449279195 series 2831089
Content provided by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.

  continue reading

169 episodes

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