Best Sean McCool Podcasts (2025)

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411: Persuasion Secrets When the Stakes Are High 1:07:48

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8h ago1:07:48

1:07:48

On this episode, we’re diving into the high-stakes side of persuasion—where the goal isn’t to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones tha…

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Persuasion Secrets When the Stakes Are High 1:07:49

8h ago1:07:49

1:07:49

On this episode, we're diving into the high-stakes side of persuasion—where the goal isn't to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones tha…

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410: Make ’Em Laugh: The Secret Weapon in Persuasive Communication 1:21:35

8d ago1:21:35

1:21:35

On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We’ll discuss the role of humor in persuasion. You can check out Michael’s podcast at https://www.michaelhalcomb.live. The post 410: Make ’Em Laugh: The Secret Weapon in Persuasive Communication first appeared on Persuasion by…

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Make 'Em Laugh: The Secret Weapon in Persuasive Communication 1:21:35

5d ago1:21:35

1:21:35

On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We'll discuss the role of humor in persuasion. You can check out Michael's podcast at https://www.michaelhalcomb.live.By Jonathan Taylor

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409: How to Use “Love Triangles” In Marketing Copy 46:56

14d ago46:56

46:56

On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors. The post 409: How to Use “Love Triangles” In Marketing Copy first appeared on Persuasion by the Pint.By Persuasion by the Pint

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How to Use "Love Triangles" In Marketing Copy 46:57

12d ago46:57

46:57

On this episode, we'll talk about "love triangles" and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.By Jonathan Taylor

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408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting 49:22

19d ago49:22

49:22

The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn…

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Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting 49:22

20d ago49:22

49:22

The Robert Collier Letter Book is a treasure chest for any copywriter. It's one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we'll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn…

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407: 10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters 1:09:22

27d ago1:09:22

1:09:22

On this episode, we welcome John Bejakovic. He is the author of the book 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters. John writes about copywriting, direct response marketing, and his love for the book…

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10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters 1:09:22

1M ago1:09:22

1:09:22

On this episode, we welcome John Bejakovic. He is the author of the book "10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters". John writes about copywriting, direct response marketing, and his love for the bo…

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406: 6 Scarcity Levers That Attract Affluent Buyers 1:18:13

1M ago1:18:13

1:18:13

On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value. The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.…

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6 Scarcity Levers That Attract Affluent Buyers 1:18:13

1M ago1:18:13

1:18:13

On this episode, we'll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We'll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.By Jonathan Taylor

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405: The Death of Facebook Ads – Interview with Doberman Dan 1:29:30

2M ago1:29:30

1:29:30

On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You…

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The Death of Facebook Ads - Interview with Doberman Dan 1:29:30

2M ago1:29:30

1:29:30

On this episode, we welcome "Doberman Dan" back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we'll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You…

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404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation 1:17:48

3M ago1:17:48

1:17:48

On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR. One of his most compelling areas of expertise is ho…

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The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation 1:17:49

3M ago1:17:49

1:17:49

On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has spent decades studying how technology shapes human behavior and decision-making. One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—l…

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403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates 1:20:31

3M ago1:20:31

1:20:31

On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com. The post 4…

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The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates 1:20:32

3M ago1:20:32

1:20:32

On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan's work by visiting https://measurableadvertising.com.…

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402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us? 47:24

3M ago47:24

47:24

On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us? The post 402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us? first appeare…

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Selling Ozzy Osbourne's DNA, Burger King's Gamification Strategy, and Is AI Conspiring to Kill Us? 47:24

3M ago47:24

47:24

On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy's DNA, Burger King's brilliant strategy for more in-app engagement, and finally... does AI have a sinister side it's hiding from us?By Jonathan Taylor

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Pitch Perfect: Inside the Charm of Persuasive AI Voices 46:53

3M ago46:53

46:53

On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against…

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The Secret Sauce Behind Cult Followings - Strategies from the Biggest Retailers 1:11:31

3M ago1:11:31

1:11:31

On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.By Jonathan Taylor

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Author vs AI – How to Write a Book a Week Without Using AI 59:44

4M ago59:44

59:44

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called "Author Versus AI," where she wrote a book a week, using no AI at all (resulting in 34 books in total). She'll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.co…

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AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization 1:01:16

4M ago1:01:16

1:01:16

AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.…

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Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist 44:57

5M ago44:57

44:57

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotist…

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The 15 Most Powerful Cognitive Shortcuts in Persuasion 1:00:00

5M ago1:00:00

1:00:00

On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.By Jonathan Taylor

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Puppet Master Persuasion - We Discuss a Field Guide to Everyday Persuasion 1:03:36

5M ago1:03:36

1:03:36

On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That's where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways fr…

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We Talk Marketing with Dave Dutton and Build an App with an AI Agent 51:44

6M ago51:44

51:44

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.By Jonathan Taylor

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Persuasion by the Flight - We discuss Hooters Re-Branding, the Best Mercedes Ad, and More 59:51

6M ago59:51

59:51

In this episode, we'll discuss a variety of topics, including Hooters' rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.By Jonathan Taylor

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Simple Words You Can Use to Influence And Persuade: Interview with Len Foster 1:03:37

7M ago1:03:37

1:03:37

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experienc…