A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Relationships Over Transactions: Understanding the Marketing Flywheel with Trey Sheneman
Manage episode 483830867 series 2776584
Content provided by Path for Growth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Path for Growth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today’s marketing and sales landscape.
Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.
Episode Recap:
- The things that worked for marketing 5 years ago won’t work today
- Funnels are over, and flywheels are the future
- Effective marketing is relational, not transactional
- 5 Stages of the Marketing Flywheel
- 1. Awareness: What are my options?
- 2. Attraction: Why are you the best of the options?
- 3. Acquisition: Can you write an offer you can actually deliver on?
- 4. Activation: How will I use the product or service now that I’ve bought it?
- 5. Advocacy: Who else do I know that needs to know about this solution?
If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.
Resources:
Follow the podcast on Apple or Spotify
Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide
256 episodes
Share
Manage episode 483830867 series 2776584
Content provided by Path for Growth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Path for Growth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today’s marketing and sales landscape.
Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.
Episode Recap:
- The things that worked for marketing 5 years ago won’t work today
- Funnels are over, and flywheels are the future
- Effective marketing is relational, not transactional
- 5 Stages of the Marketing Flywheel
- 1. Awareness: What are my options?
- 2. Attraction: Why are you the best of the options?
- 3. Acquisition: Can you write an offer you can actually deliver on?
- 4. Activation: How will I use the product or service now that I’ve bought it?
- 5. Advocacy: Who else do I know that needs to know about this solution?
If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.
Resources:
Follow the podcast on Apple or Spotify
Try Path for Growth 1on1 Coaching Free for 14 Days
Download the Free Reading Guide
256 episodes
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Similar to Path for Growth with Alex Judd
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
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Go offline with the Player FM app!
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