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27. Why Your Audience Isn’t Converting
Manage episode 520215564 series 3673304
In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and offers a solution for those experiencing funnel leaks.
Chapters
00:00 Introduction to Funnel Alignment
00:55 The Client's Journey: A Case Study
05:00 Understanding Buyer Psychology
07:20 Signs of Funnel Misalignment
09:16 The Funnel Leak Fix Offer
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