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Overflow Funnels

Stine Andersson

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Overflow Funnels is the podcast for creative entrepreneurs who are done with hustle and ready for sustainable sales. Hosted by Pinterest and funnel strategist Stine Andersson, each episode breaks down how to simplify your content, build a freedom-first funnel, and grow a business that actually fits your life. Expect spicy takes, practical strategies, and content that keeps working, long after you log off.
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In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the buyer's journey, effectively pre-selling the main offer. Stine outlines a formula for creating effective …
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After almost five years, I’ve officially wrapped my last ever Pinterest client. And I’m not just walking away from Pinterest management — I’m walking away from done-for-you services altogether. In this episode, I’m sharing the real story behind my pivot: the doubts, the insecurities, the ethical reasons I can’t sell Pinterest management anymore, an…
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What if your sales didn’t depend on how much you post, how often you show up, or how many hours you work online? Imagine dropping the kids off at school, crawling back into bed with your coffee, and watching Stripe notifications hit your inbox before you’ve even opened your laptop. That’s not luck — that’s a funnel doing its job. In this episode, I…
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Welcome to the start of my Overflow Funnel mini-series! For the next four weeks, I’m breaking down the four core steps I walk every client through when we build funnels, customer journeys, and offers that actually sell. In this first episode, we’re talking about the foundation: your Overflow Buyer. Because here’s the truth—if you’re building your b…
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In this episode, Stine discusses the importance of identifying gaps in your offer suite and how to strategically address them without overwhelming yourself with new creations. She emphasizes that gaps represent opportunities for growth and revenue, and provides actionable steps to fill these gaps effectively. Stine outlines three main types of gaps…
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In this episode of the Overflow Funnel Podcast, Stine discusses the importance of having a well-structured offer suite that guides clients through a seamless journey. She introduces her offer suite flow chart framework, which consists of five stages: awareness, entry, core, premium, and legacy. Stine emphasizes the need for clarity in the client jo…
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Most funnels end at the sale. Mine start there. In this episode of Overflow Funnels, I’m breaking down exactly how to build a value ladder — or what I call offer stacking — so your clients naturally keep working with you, without you chasing new leads 24/7. We’ll talk about: Why a value ladder is the easiest way to double your revenue without doubl…
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Most business owners are chasing cold leads while ignoring the goldmine sitting right in front of them: their past clients. In this episode of Overflow Funnels, I’m breaking down the simplest, most profitable funnel you can build — one that doesn’t require wild tech stacks, 16-email sequences, or constant content creation. We’ll cover: Why retentio…
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Feeling stuck, chaotic, or low-energy in your business? The answer isn’t another funnel, tool, or piece of content. In this episode, I’m breaking down the 4 non-negotiables I swear by every time I want to make more money — without adding more to my plate. These aren’t “productivity hacks” or trendy strategies. They’re rhythms that protect the #1 th…
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For years, I delivered the “top of the cake” — Pinterest, blogging, a little nurture. My clients got visibility and warm leads… but when it came to actually selling? The backend was a mess. Offers weren’t stacked. Dots weren’t connected. And pretending that was enough started to feel wrong. In this episode, I’m pulling back the curtain on: 🔥 The ex…
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You don’t need a prettier sales page. You need a funnel that actually works—while you sleep, while you sip your coffee, while you live your life. In this kickoff episode of our 10-part Overflow Funnel series, we’re pulling back the curtain on the real reason your funnel isn’t converting. (Hint: It’s not your platform, your templates, or your email …
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🚨 Hot take alert: You’re ghosting your best leads... and it’s your past clients. In this spicy episode of the Overflow Funnel Podcast, I’m breaking down why nurturing after offboarding is the smartest way to build recurring revenue without hustling for new leads every month. Think your work ends when the contract’s over? Think again. We’re talking:…
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You’re showing up. You’re getting traffic. Your offer isn’t the problem — so why aren’t people buying? In this episode, I’m breaking down the nurture gap — that quiet space between discovery and conversion where trust either gets built… or your leads disappear. If you’re attracting attention but not making sales, this is the episode you need. You’l…
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If your content looks good but your sales are slow… chances are, you’re talking to the wrong person. In this episode, I’m breaking down exactly who your Overflow Buyer is — the one who’s already sold, searching, and ready to say yes — and how to shift your messaging to actually attract her. You’ll learn: What makes the Overflow Buyer™ different fro…
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Stuck in a visibility loop with no conversions? You’re not alone — but you are in control. In today’s episode, I’m walking you through the one action that will immediately create clarity, trust, and sales in your funnel. It takes 15–20 minutes to complete and can unlock weeks worth of momentum. We’re talking funnel entry points, lead magnet alignme…
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If your funnel feels like a full-time job — you’re not alone. Most traditional funnels are built on pressure, urgency, and constant tweaking… not exactly the dream you had when you started your business. In this episode, I’m breaking down why so many funnels lead to burnout (even when you “do everything right”), what I recommend doing instead, and …
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Sick of creating amazing offers that lead... nowhere? In this episode, I’m breaking down how to stack your services into a strategic, profitable funnel that makes people say “hell yes” at every level—from your freebie to your highest-ticket offer. If your suite is scattered, if you’re constantly reinventing what to sell, or if your clients ghost af…
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If you’ve ever felt like you’re doing great work inside a broken system — this episode is for you. I’m pulling back the curtain on a major shift I’ve made in my business, and it’s about more than just Pinterest, blogs, or email. It’s about why I refuse to sell my services in pieces anymore and why that decision changed everything. We’re talking: Th…
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In this episode, I’m showing you exactly how Pinterest, blogging, and email marketing work together to build a soul-first system that sells without burning you out. This isn’t about surface-level content or complicated tech setups—it’s about alignment, consistency, and stacking simple pieces that do the heavy lifting for you. We’ll break down the r…
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Let’s be real, most marketing emails either sound like a desperate sales pitch or completely miss the mark. In this episode, we’re flipping the script on what it means to sell via email in a way that feels aligned, personal, and powerful. I’m breaking down: Why traditional email strategies fall flat The story-sell structure I use in almost every em…
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Tired of dancing on Reels, shouting into the Instagram void, or constantly trying to outsmart the algorithm? You’re not alone—and you’re not the problem. In this episode, I’m breaking down why Pinterest is the most underrated traffic platform for creatives who want consistent leads without the content burnout. You’ll learn why Pinterest works so di…
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If you’ve been told blogging is dead—or you’ve posted a few times and gotten nothing but crickets—this episode will shift everything. I’m breaking down what actually makes a blog convert in 2025, why search-based content is not optional, and how your blog works with Pinterest and email to build a funnel that sells for you while you rest. You’ll lea…
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If you’ve ever felt burned out from trying to be everywhere online, or wondered how some creatives are selling in their sleep without constantly posting, this is your permission slip to stop hustling and start building smarter. In this first episode, I’m breaking down what the Overflow Funnel actually is, why I created it, and how it helps service …
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