Episode 93

This episode of Outsource to Profits features Erin Locks, founder of the National Academy of Athletics, sharing his journey from coaching NBA legends to building a youth sports franchise in 1,300 communities. He discusses why kids are leaving sports too early, the impact of early specialization, and what makes a successful franchisee in this growing industry.

ABOUT THE HOST

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

LinkedIn: https://www.linkedin.com/in/jamestshanks/

Aaron Locks is the Founder and CEO of the National Academy of Athletics, a thriving franchise system focused on bringing accessible and fun youth sports programs to communities across North America. With over 40 years of experience coaching elite athletes and working alongside legends in the sports world, Aaron combines his passion for sports with strong entrepreneurial skills. He is dedicated to helping franchisees succeed while making a positive impact on the lives of young athletes and their communities.

LinkedIn: https://www.linkedin.com/in/aaron-locks-a4a13513/

EPISODE SUMMARY:

In this episode of "Outsource to Profits," we have a conversation with Erin Locks, who is the founder and CEO of the National Academy of Athletics. He shares his incredible 40-year journey from coaching NBA legends to establishing a successful franchise system that now operates in over 1,300 communities. Erin discusses the importance of making youth sports both meaningful and profitable, highlighting the trend of kids leaving sports at a younger age and the negative impact of early specialization. He emphasizes the value of recreational programs in bringing back the joy of playing sports.

Throughout the discussion, Erin delves into what qualities make a successful franchisee, emphasizing the need for a blend of entrepreneurial drive, competitive spirit, and the ability to adhere to proven systems. He explains the process his team follows to select the right markets, identify individuals with grit, and support franchise owners in making a positive impact in their communities while achieving success. This episode is sure to inspire anyone interested in turning their passion into a purposeful and profitable venture.

• Use proven systems to scale.
  
• Pick markets with real data.
  
• Find partners with grit.
  
• Mix passion with a plan.
  
• Build a purpose-driven brand.

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