Episode 94

Why do some companies magnetize talent even during crises? This episode reveals how culture, passion, and alignment are the real ‘hiring’ game changers.

About the Host:

Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Charbel Daniel is the President & CEO of Northwood, bringing over 20 years of leadership experience in healthcare, including seniors care, long-term care, emergency medical services, and healthcare education. His career spans roles such as COO and Executive Director of Provincial Operations, where he honed expertise in strategic planning, workforce management, and operational growth.

Aside from his extensive knowledge in healthcare, Charbel also has over twenty years of experience as an entrepreneur, specializing in property management, retail sales, and real estate development. His combination of hands-on leadership and business savvy has earned him a reputation as a reliable consultant for fostering strong teams and promoting organizational expansion.

LinkedIn: https://linkedin.com/in/charbel-daniel-60671563

Episode Summary:

In this episode of "Outsource to Profits," Jamie and Charbel Daniel discuss the concept of "recruitment" and how it originated from the military, portraying employees as replaceable rather than valuable. Charbel shares insights from his experience in healthcare leadership, examples from companies like Costco and Apple to highlight why some organizations effortlessly attract talent, even during challenging times like the COVID-19 crisis. He emphasizes the importance of creating a culture that attracts employees rather than constantly chasing after them, focusing on a clear vision, shared values, and a genuine passion for the work.

This conversation will change how business leaders approach the hiring process. You'll discover why passion is more important than skill, how retention becomes natural when values are aligned, and strategies to transform your company into a place where people actively want to be a part of, without relying solely on perks or financial incentives.

What You'll Walk Away With:

• An innovative approach that transforms recruitment into a process of attraction.
• Realize why culture matters more than perks or pay.
• Exploring real examples of companies that magnetize talent.
• Uncovering the secret to hiring passion, not just skills.
• Ways small businesses could compete for great talent.
• Simple steps to create a workplace people love.

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#CompanyCulture #WorkplaceCulture #TeamBuilding #LeadershipDevelopment
#SmallBusinessHiring #EmployeeRetention #StartupGrowth #HRLeadership
#RecruitmentIsDead #MagnetCulture #PassionOverSkills