In this episode of Optometrists Building Empires, Ankit Patel sits down with Dr. Tobin Ansel, optometrist and co-owner of Metuchen Vision and Somerset Eyecare. From his early passion for optometry, sparked by ortho-k lenses, to growing two thriving practices with a third on the way, Dr. Ansel shares how myopia management became the cornerstone of his business. He opens up about the mistakes that shaped his mindset, the challenges of staff training and turnover, and why patient education is at the heart of everything he does. Dr. Ansel also discusses building sustainable systems, mentoring associates, and the future of optometry, from scope expansion to innovative treatments. His insights offer practice owners a roadmap for growth rooted in adaptability, empathy, and forward thinking.

Takeaways:

• Sometimes mistakes can define your approach to care. Owning up to errors with patients and prioritizing long-term trust over short-term revenue can transform your reputation and retention.
• Patient education is an uphill battle but critical. Introduce myopia management in bite-sized conversations and reinforce it over time to build buy-in and trust.
• Staff must buy into your mission. Clear communication, step-by-step training, and ongoing support ensure your team delivers care at the level you envision.
• Growth requires curiosity, not comfort. Expanding to multiple locations and new demographics keeps your practice evolving and prevents stagnation.
• Track metrics that matter. Measuring consults, conversions, and renewals in specialty services like myopia management helps identify where to improve and how to scale effectively.
• Keep doors open early in your career. Exploring all areas of optometry helps uncover passions that can shape your long-term trajectory and practice niche.

Quote of the Show:

• “ Don't close any doors. Just keep everything as open as possible when you're first starting out. ” - Tobin Ansel

Links:

• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/tobin-ansel-31124816/
• Company website:
  • https://www.metuchenvision.com/
  • https://somerseteyecare.com/
• Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01
• Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208