What if the data you rely on to ship, fulfill, and scale... is wrong? In this episode, Anthony Armstrong of Americanflat unpacks 15 years of experience in Amazon operations—from the early days of black hat tactics to building a modern multi-channel ecommerce engine. He shares what separates brands that stall at $1M from those that scale, why lean ops beats bloated systems, and how trusting the wrong 3PL data can quietly wreck your margins. If you're managing Vendor Central, coordinating across multiple 3PLs, or looking to simplify your ops, this one's essential.

Meet Anthony Armstrong

Anthony Armstrong is the Senior Operations Manager at Americanflat, a successful omnichannel brand. With over 15 years of experience in e-commerce, he considers himself an "OG" of the Amazon 3P model and has been instrumental in scaling previous companies from six to seven figures. At Americanflat, he's a key driver of their lean methodology, focused on finding and implementing "two-second improvements" to increase efficiency. His expertise lies in hands-on operations, validating processes, and building the right team to handle the complexities of a multi-3PL, multi-channel business.