Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For
Manage episode 484394584 series 3556815
Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.
67 episodes