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Bryan Myers of [solidcore] on Building a Cult Brand by Knowing Who You’re Not For

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Manage episode 484394584 series 3556815
Content provided by Jon Bier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Bier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 484394584 series 3556815
Content provided by Jon Bier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Bier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.

  continue reading

67 episodes

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