Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Adapting to Change with The Standard’s Steve Cording

42:44
 
Share
 

Manage episode 476125598 series 2770141
Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.

Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.

Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.

00:00 Introduction to Steve Cording and His Role

06:06 The Evolution of The Standard

08:49 Adapting to Change in Media

11:55 Team Dynamics and Learning

15:02 Skills and Adaptation in a Changing Environment

18:07 The Impact of AI on Media

21:07 Future Predictions for Media and Audience Engagement

26:30 The Importance of Affiliate Partnerships and Loyalty

27:18 Multi-Platform Strategies for Modern Brands

29:47 Adapting to Change

30:35 Support and Optimism for the Future

32:03 The Role of Sports in Media Engagement

32:57 Navigating Redundancies in the Media Industry

36:10 Transitioning from Editorial to Sales

39:06 The Role of Video in Sales Communication

41:03 Advice for Newcomers in the Industry

42:12 What Makes a Great Salesperson?

45:30 OnBD Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 476125598 series 2770141
Content provided by Rob Jones and Ultimate Content. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Jones and Ultimate Content or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.

Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.

Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.

00:00 Introduction to Steve Cording and His Role

06:06 The Evolution of The Standard

08:49 Adapting to Change in Media

11:55 Team Dynamics and Learning

15:02 Skills and Adaptation in a Changing Environment

18:07 The Impact of AI on Media

21:07 Future Predictions for Media and Audience Engagement

26:30 The Importance of Affiliate Partnerships and Loyalty

27:18 Multi-Platform Strategies for Modern Brands

29:47 Adapting to Change

30:35 Support and Optimism for the Future

32:03 The Role of Sports in Media Engagement

32:57 Navigating Redundancies in the Media Industry

36:10 Transitioning from Editorial to Sales

39:06 The Role of Video in Sales Communication

41:03 Advice for Newcomers in the Industry

42:12 What Makes a Great Salesperson?

45:30 OnBD Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

57 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play