The important role of internal communications

On Top of PR with Jason Mudd

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8M ago 38:14

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Our Guest:

Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility, media relations, crisis communications, community relations, and thought leadership.

Five things you’ll learn from this episode:
1. How internal communication management can prevent external crisis
2. Executive media training and thought leadership
3. The evolution of internal communications
4. The future of internal communications
5. Internal communications best practices

Quotables

“Your team members are really your first and most important audience.” — @Linda Beltran
“We have to be nimble and pivot. And I tell people all the time, improvising and pivoting are one of the undersold skills that you have to have in this line of work.” — @JasonMudd9
“If you have a company and leadership that really puts their faith in their comms team, you're already ahead of the curve, and then the rest is just making sure that they're being received.” — @Linda Beltran
“Pre-pandemic, people weren't necessarily paying attention to their internal audience.” — @Linda Beltran
“I love the idea of trying something new. I love the idea of failing forward. And as I tell my team quite a bit, as long as you're working on something that won't be shown externally, take some risk internally.” — @JasonMudd9
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About Linda Beltran

As a seasoned communications leader with over 25 years of experience in the hospitality industry, Linda brings strategic, creative, and impactful solutions to diverse audiences and stakeholders. Her mission is to enhance the reputation, visibility, and engagement of the organizations she works with, aligning communications with their values, culture, and goals.

Guest’s contact info and resources:

Additional Resources:

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On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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