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On Top of PR with Jason Mudd

Jason Mudd, Axia Public Relations

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On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. ...
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The Mudd Show

Jason Mudd

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YesLouisville.com presents The Mudd Show on Leadership Life Love! This podcast features Jason Mudd and a host of other friends. Subscribe for content ranging from daily words of inspiration to deep dive conversations with business and social leaders. We highlight the people doing things that don't always make the headlines, nationally and locally. We do this because so much goes on in this world that doesn't get talked about, yet is so cool and so critical to the workings of society. The sec ...
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Send us a text In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting. Tune in to learn more! Meet Our Guest: Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relations…
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Send us a text Our Guest: Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about us…
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There is a lot of violence in politics right now. Israel’s war on Gaza has resulted in thousands of children and innocent civilians being killed, Russia is continuing to pound Ukraine with impunity, while the United States has experienced the return of political assassinations. The far right is no stranger to actual political violence, but Jacob Ab…
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Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI. Tune in to learn more! Five things you’ll learn from this episode: 1. Why 96% of AI citations come from PR-driven content 2. The six types of content AI trusts mo…
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Send us a text In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users. Tune in to learn more! Our Guest: Our episode guest is Serena Ehrlich. She’s the go-to-market director at Notified, the parent company of GlobeNews…
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Send us a text In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — t…
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Send us a text Daniel Mendez of Collective Measures shares how the importance of early and active networking. Tune in to learn more! Our Guest: Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He is a seasoned public relations and corporate communications professional with more than 17 years of expe…
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Soon after the US bombing of Iran's nuclear sites in June, following Israel’s bombings of the country, there was talk of the military operation going further: full war with Iran with the aim of regime change. But some, including critics of Teheran's theocratic and authoritarian government, warned against such a move. Can a county ever really be fre…
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At the end of May, Elon Musk quit his role as Special Government Employee and his leadership of the the infamous DOGE. The official departure was relatively amicable, if a little awkward, in the Oval Office with Musk sporting a black eye, in which Trump thanked him for his service. But things quickly turned ugly, with personal attacks from both men…
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Send us a text In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices. Tune in to learn more! Our Guest: Our episode guest is M.J. Clark, vice president at Integrated Leadership Systems. With more than 15 years of experience as an executive coach a…
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This podcast series started in January 2021. The first episode was on the Insurrection at the Capitol, instigated by Trump on the basis of his claim that the 2020 election was stolen. This episode was recorded just shy of a week away from Trump’s second inauguration as President of the United States. Trump’s signature policy proposals during his ca…
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On June 4, Donald Trump issued a 6 month ban on foreign students entering the US who seek to study at Harvard University, citing national security concerns. That ban came after a court had already blocked the decision of the Department of Homeland Security to stop issuing visas to foreign students who were admitted at Harvard University. Harvard is…
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Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms. Tune in to learn more! Five things you’ll learn from this episode: 1. What “guaranteed media coverage” really means — and why it’s rarely earned 2. The differences between earned, …
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Send us a text In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce Tune in to learn more! Our Guest: Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2…
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Send us a text In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage. Tune in to learn more! Our Guest: Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR techn…
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After a pause, The Philosopher & The News is back! In fact, we have been back since last September of 2024, in the form of a series of live online events in partnership with The Philosopher journal that have then featured in The Philosopher's YouTube Channel. But we thought it's about time we updated our usual podcast channel too. The term "crisis"…
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In April Time magazine published a story entitled The Return of The Dire Wolf. Having roamed America's continent for thousands of years, the dire wolf had gone extinct around 10,000 years ago. Until, that is, a company called Colossal Biosciences claims that it has managed to bring the species back to life in the form of two wolf pups: Romulus and …
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Send us a text In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more! Our Guest: Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jess…
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After a pause, The Philosopher & The News is back! In fact, we have been back since last September of 2024, in the form of a series of live online events in partnership with The Philosopher journal that have then featured in The Philosopher's YouTube Channel. But we thought it's about time we updated our usual podcast channel too. In this episode I…
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Send us a text In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships Tune in to learn more! Our Guest: Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and b…
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Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode: 1. Media relations is just one part of strategic public relations 2. What makes a story newsworthy 3. What journa…
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Send us a text In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy. Tune in to learn more! Our Guest: Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public rela…
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Send us a text In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations. Tune in to learn more! Our Gue…
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Send us a text In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolvi…
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Send us a text In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships Tune in to learn more! Our Guest: Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR …
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Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them Tune in to learn more! Five things you’ll learn from this episode: 1. How to properly resource your social media department 2. The importance of platform-specific content optimization 3. How to…
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Send us a text In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth Tune in to learn more! Our guest: Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic soci…
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Send us a text In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: 1. Social media marketing trends 2. …
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Send us a text In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications. Tune in to learn more! Our Guest: Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communicatio…
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Send us a text In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more! Our Guest: Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 ye…
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Send us a text In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more! Five things you’ll learn from this episode: 1. Do your research — know the show 2. Pitch uniqueness and expertise 3. Follow up 4. Avoid common mistakes 5. Preparation and promotion matters Quotab…
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Send us a text In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more! Our Guest: Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, …
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Send us a text In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth. Tune in to learn more! Our Guest: Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anc…
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Send us a text Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request. In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more! Our Guest: Our episode guest is Doug Filaroski…
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Send us a text Our Guest: Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility…
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Send us a text In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more! Five things you’ll learn from this episode: 1. How to improve four media pitch examples 2. Keep your pitch short and visually appealing. 3. Tailor your pitch to match the journa…
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Send us a text In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more! Our guest: Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he disco…
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Send us a text In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more! Our Guest: David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a va…
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Send us a text In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more! Our Guest: Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit …
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Send us a text Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more! Our Guest: Our episode guest is Leslie Cafferty, chief communications …
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Send us a text Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode: What doesn’t help your pitches Following up — NOGAS Use the phone to tell your story Exclusive/advance/embargo — know the difference Key elements to a good pitch Quotables “Great sales is about he…
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Send us a text AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guest Our episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of opt…
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Send us a text In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five thing…
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Send us a text In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's large…
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Send us a text In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax prep…
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Send us a text In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Why time is of the …
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Send us a text In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Guest: Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn f…
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Send us a text Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but n…
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Send us a text Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. S…
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Send us a text Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the…
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