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[RIA02] How to stay authentic in the age of AI with 8thirtytwo's Fractional CMO, Julie Channing and Ometria's CEO, Ivan Mazour

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Manage episode 512531718 series 3607666
Content provided by Paula Macaggi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Macaggi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In our episode 2 of Retail Intelligence in Action Series in partnership with Ometria, our host Ron Thurston speaks with Ivan Mazour (CEO,Ometria) and Julie Channing (Fractional CMO; ex-Allbirds, Levi’s, Nest) about leading with trust and authenticity in an AI-driven era. They unpack why clean, connected data is the bedrock of customer trust, how to use AI as an accelerant (not a replacement) to free teams for storytelling, where personalization truly adds value, and why transparency around AI usage will separate winners from the pack. Practical moves for retail marketing: start small, focus on retention, and partner for speed.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast

  continue reading

96 episodes

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Manage episode 512531718 series 3607666
Content provided by Paula Macaggi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Macaggi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In our episode 2 of Retail Intelligence in Action Series in partnership with Ometria, our host Ron Thurston speaks with Ivan Mazour (CEO,Ometria) and Julie Channing (Fractional CMO; ex-Allbirds, Levi’s, Nest) about leading with trust and authenticity in an AI-driven era. They unpack why clean, connected data is the bedrock of customer trust, how to use AI as an accelerant (not a replacement) to free teams for storytelling, where personalization truly adds value, and why transparency around AI usage will separate winners from the pack. Practical moves for retail marketing: start small, focus on retention, and partner for speed.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast

  continue reading

96 episodes

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